So THAT’s Why Easter Eggs Are So Expensive This Year

Tough news for fellow chocolate lovers – consumer advocacy publication Which? says that Easter eggs are up to 50% more expensive this year.

That’s despite the fact that many of the seasonal treats have actually gotten smaller.

Chocolate prices have risen by a mammoth 16.4% in the past year, compared to an average 4.4% increase among other supermarket food and drink, they add.

So, we spoke to the former VP of International Trade at Barclays and current founder of personal finance platform Generation Money, Alex King, and Mark Owen, chief chocolatier at Pembrokeshire-based chocolate factory Wickedly Welsh Chocolate, about what was really going on.

It’s partly down to growing conditions

“Easter egg prices are noticeably higher this year, and unfortunately it’s not just a case of retailers hiking up costs – the entire chocolate industry is feeling the impact of a global cocoa crisis,” Mark told us.

“Cocoa prices have more than doubled since 2023, and we’re still paying over twice what we were just two years ago.”

Alex agreed, explaining that “Cocoa prices shot up in 2024 to record highs after three poor harvests in a row for cocoa producers in the Ivory Coast and Ghana – the world’s two largest cocoa-producing nations.

“This has had a direct impact on the price of Easter Eggs this year as cocoa is obviously a major ingredient in chocolate production.”

Dairy costs have also risen by 18%, the trading expert added.

And as if that wasn’t enough, “at the start of 2024, we also saw hedge funds pour into the cocoa market with bets that the price of cocoa would continue to rise – which it did throughout 2024.

“Although these hedge funds weren’t the main driver of increased prices, they helped to spike already, increasing prices even further.”

Oh good. Anything else?

Yup, unfortunately. Alex says energy and transport costs have risen too, affecting the supply chain and, by extension, retailers.

“Another factor hitting supermarket prices more generally in the UK is the rise in National Insurance in April, just before Easter,” he suggests.

“Retailers will have begun to increase prices in advance of this to cover the extra NI cost, so that’s another reason we’re seeing higher prices – not just in easter eggs.”

Worse news: Mark told HuffPost UK he doesn’t expect the problem to go away any time soon.

“With global stocks at an all-time low and no bumper harvest expected in the coming months, supply remains incredibly tight,” he shared.

“The reality is that chocolate makers of all sizes are being squeezed. As a small, independent factory, we’ve had to absorb as much of the cost as we can, but there’s no avoiding the fact that Easter eggs are more expensive to produce this year than ever before.”

Here’s hoping 2026 is a little easier on our wallets…

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So THAT’s Why Restaurant Rice Is So Much Better

Did you know the size of your frying pan can seriously affect the texture of your omelette?

Yup – pros swear by a medium-small option to get the right mix of thick curds and fully cooked fluffiness.

These are the kinds of secrets chefs keep under their white sleeves when making restaurant-level food, and the sort I’m always keen to learn about.

So, you’d better believe I tuned in when former chef (and current YouTuber) @SenpaiKai9000 began his video by describing “why rice tastes better in restaurants.”

Why DOES rice taste better in restaurants?

The chef explained that, as with so many other gourmet “secrets,” chefs simply start off with “better-quality” rice.

It might surprise you to learn that not all rice is created equal. Lower-quality rice contains more blemishes, has more broken grains, contains the right amount of starch, and is the correct length.

The YouTuber says he prefers higher-grade basmati and jasmine rice “because they have so much more flavour” than other kinds.

Then, the former cook says it’s important to rinse rice in three to five times as much cold water to remove excess starch, “otherwise it can taste gummy or tacky.”

When cooking, he uses one part rice to 1.25 parts water and – a true chef’s trick – chucks butter into the pan.

If you’re cooking rice in a pot, allow it to boil, then let it simmer for 15 minutes and rest for at least a further five minutes with the lid on. That way, the steam continues to fluff up the rice.

But “really good restaurants will cook [rice] in the oven or rice cooker,” he added.

To cook it in the oven, the ex-chef covers a baking dish with foil and bakes the water, rice, butter, and salt together for 40-45 minutes.

“This allows the rice to cook way more evenly, because the heat source isn’t just coming hyper-aggressively from the bottom.”

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Why does butter work in rice?

The addition gives rice a fuller, richer flavour, which it then imparts onto other food,

.

But that’s not the only advantage of the added fat – the experts say that including it in your rice cooker or pan can also improve its fluffiness.

That’s because, as with greasing a baking dish, it prevents the starches from sticking to the sides of the pan.

So, you’ll be left with more evenly-cooked, richer-tasting grains (don’t mind if I do).

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