The supermarket Aldi has come under fire after posting a joke on social media based around Baby Reindeer.
Earlier in the week, Aldi posted a photo from the set of Baby Reindeer on X (formerly Twitter).
In the picture, the character of Donny is labelled “us” while Martha is referred to as “Tesco and Sainsbury’s”, while the post was captioned: “Obsessed.”
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Given the serious themes of stalking, mental health and sexual assault explored in the hit Netflix series – and the fact the show was inspired by real events from creator and star Richard Gadd’s own life – the post has faced heavy criticism since it was shared, with many questioning whether it’s an appropriate show to joke about…
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HuffPost UK has contacted representatives for Aldi for comment.
Baby Reindeer began streaming on Netflix last month, and quickly became a sleeper hit for the streaming giant on both sides of the Atlantic.
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For a long time, the show held an enviable critical score of 100% on the reviews website Rotten Tomatoes, and has not budged from Netflix’s list of most-watched TV shows in over a week.
As well as creator Richard Gadd, the show includes Jessica Gunning, Nava Mau and Tom Goodman-Hill among its cast.
However, since its surge in popularity, Richard and several other cast members have had to speak out against viewers trying to track down the real-life people who inspired the show.
“I think if that is happening, I think it’s a real, real shame, because it shows that they haven’t watched the show properly. That’s not the point of it in any way,” Jessica said last week.
