How to Relate to People With Low Truth Alignment

The first chapter of my book Personal Development for Smart People is called “Truth” because truth alignment is one of the fundamental principles of personal growth. In order to grow intelligently, we must face and accept reality in as many areas of life as we can. This often involves confronting and dealing with unpleasant truths that we’ve been avoiding for some time.

If we don’t get aligned with truth, we slide into falsehoods and denial, which can slow us down tremendously. Have you seen the lack of truth alignment playing out in the world recently? It’s hard not to notice it these days.

When we invite, face, and accept more truth alignment into our lives, we may feel tense, anxious, or resistant at first, but it can lead to a tremendous new flow of energy in a fresh direction when we finally surrender to reality. We so often see this when someone experiences a powerful wake-up call regarding their health, family, relationships, career path, finances, life purpose, etc.

I’ve often found it to be a powerful intention to say: Show me the truth. Show me what I’m not seeing. If the words can be spoken with genuine desire, this can really get some stuck energy flowing again; however, it may not be easy to face and deal with what comes up.

In this article though, I want to address a specific concern that many people have, which is how to deal with other people’s lack of truth alignment.

What do you do when friends, relatives, or co-workers succumb to conspiracy theories and start spewing out falsehoods?

What if someone you know is in deep denial about certain issues but doesn’t seem interested in hearing any honest communication about it?

What about people who wrap falsehoods into their beliefs and still expect to be treated with respect?

The Harmony Approach

A common solution is to try to go for harmony. In principle this is good, but in practice people tend to mistake something else for harmony. It’s like watching someone do a heavy weight training exercise with terrible form, and you know that in the long run, they’re probably going to hurt themselves.

Genuine harmony is an aspect of oneness. Oneness is the combination of truth and love, both of which are fundamental principles that help us move towards growth. For harmony to be real, it must be truth aligned. Without truth alignment you can’t experience harmony. You will get some version of discordance instead.

If you ever find yourself pursuing harmony at the expense of truth, realize that you’re not going to experience harmony. You will experience something else – most likely some form of tolerance rooted in denial. Without some solid truth alignment, you’ll be in the land of pretend, and that isn’t actually going to help you or anyone else grow. At best it will perpetuate stagnation.

The pathway to real harmony is through the truth. This pathway may seem utterly chaotic at first, but the chaos isn’t caused by the truth. The truth just is. The chaos is basically the falsehood and denial doing what they do best – resisting the truth. So let them bitch and moan, and stay aligned with truth anyway. Real harmony lies beyond this point.

Does it really serve our best interests if we try to bury the truth and pretend that everything is okay when we have some serious disagreements? This isn’t truth alignment – it’s confrontation avoidance.

Aligning With the Truth

Getting yourself aligned with truth is a good first step.

If you have a disagreement with someone, can you delve into the facts and details and find out what’s actually going on? For instance, if someone is delving into conspiracy websites, you can look into fact-checking sources and see if those sites are actually truth aligned or not. You can research the background of those sites and see what you discover.

You can also consider what you know about the person who’s succumbing to these falsehoods. Are they lonely? Feeling disconnected? Seeking a new peer group? What are their emotional reasons for going down that path? Is there some secondary gain in it for them? Can you get some sense of what may be driving them?

For instance, one friend started sending me conspiracy articles that apparently discredit COVID vaccines. However, when I looked into the sites he shared, they had ties to the Kremlin, so they’re basically political tools used to cause disruption. Such sites can be very effective at this, but they aren’t trustworthy sources of vaccine info, and some will even post false charts and graphs of fake research info. Of course I shared this with my friend to let him know that he was essentially a pawn being used in this political game. How he processes that info is up to him, but his actions also invite me to update my opinion of him. I regard him as less trustworthy, and I’ll be more suspicious of info he shares with me – not because of his intentions but because of his lack of fact-checking skills and his vulnerability to accepting erroneous info as true.

Now I would agree that we can’t have perfect information, and everything we learn through a screen must be considered suspect. But I also think we can leverage reasoning and some understanding of human nature and basic fact-checking and credibility assessment of sources to at least lean towards better truth alignment. We don’t have to develop clingy fixed beliefs that could be wrong, but we can assess likelihoods and weigh the preponderance of evidence.

I think most of the time, we are too gullible when we ought to be more curious and suspicious. Conspiracy theorists may seem suspicious or jaded, but they’re actually among the most gullible of all since they’ll swallow falsehoods from the most unreliable and discredited sources. IMO such people aren’t nearly suspicious enough. It’s rather silly that they’ll reject mainstream sources and then flock to even less credible outlets for information. Or they’ll switch to unreliable and untrustworthy mainstream sources, such as Fox News, which is laughable in terms of truth alignment but also quite sad in terms of how it affects people and society.

A key area of truth alignment for yourself is accepting when the people in your life are seriously lacking in truth alignment. With so many millions of people claiming to believe in falsehoods that have been abundantly debunked and discredited, it’s likely that you’ve had to deal with such people too.

For instance, who do you know that holds goofy religious beliefs that aren’t actually true? Do you accept the truth that someone you know has been duped into such falsehoods? Or do you still pretend that you’re okay with it, such as by saying, “Well, they’re a good person, but…”? Do you seek a false form of harmony that wants to hide from the truth?

The Emotionality of Truth Alignment

Getting aligned with truth can be surprisingly emotional. You may feel all sorts of intense emotions such as anger, disappointment, betrayal, resentment, frustration, anxiety, and more.

Let yourself feel those feelings. It’s wise to let them flow, so you can process them. Those feelings represent your inner truth. Let it be true that you feel what you feel.

When you see a friend or relative go down the conspiracy rabbit hole, let yourself feel the disappointment and worry.

When you see the U.S. Supreme Court make another ridiculous ruling based on a skewed notion of reality, let yourself feel pissed off about it.

When you see Sergey Lavrov say pretty much anything, let the vomit flow up your esophagus. It’s normal.

Just don’t stop there. Ask your feelings what they’re trying to communicate. The message isn’t just raw emotion. There’s a purposeful invitation behind those feelings. What truths are those feelings inviting you to discover?

I often like to journal about my feelings to ask them what their honest message is. This is a great way to become more truth aligned on the inside. Once I receive and acknowledge the message, the feelings almost always grow milder, or they stop being noticeable after a while.

Driving Towards Resolution

One reason that other people’s lack of truth alignment tugs at our attention is because it’s an invitation to get ourselves back into the flow of growth and change.

When we obsess over some else’s misalignments, we’re using a common delay tactic. Other people will present an endless stream of issues that we can call out as problematic, and it’s fine to do that now and then, but if we overdo it, this can divert our attention away from looking more closely at our own truth alignment issues.

When we see other people as blind, deluded, or misguided, we can get hung up on objections to their words and behaviors without actually resolving our thoughts and feelings about them. It’s fine to go through those phases, but we don’t want to remain stuck there.

If you object to what other people are thinking or saying, don’t stop there. Do your best to accept that they really are doing that, and then take the time to process and decide how you’re going to deal with them. How will their lack of truth alignment affect your relationship going forward? What meaning will you assign to their behaviors? How will you re-classify these people within your internal relationship matrix?

If you resolve your thoughts and feelings about such people to your own satisfaction, your mind can settle down, and you’ll no longer need to obsess about such people. This will free up more energy to pursue your own path of growth, which may involve facing your own difficult truths.

Beware the secondary gain that comes from obsessing over other people’s problems. If this is a way to let yourself off the hook from facing your own issues, it’s best to remove that incentive for using this as a delay tactic. I find that a good way to avoid the secondary gain issues is to give myself full permission to consciously put the brakes on my own growth when I want a break. Let it be perfectly okay to pause or slow down without having to justify the decision. If I can pause whenever I want – guilt-free – I don’t need to obsess over other people’s issues to force myself to go slower.

If you currently have a crushing relationship with someone else’s lack of truth alignment, invite the truth to really sink in. Do your best to fully accept what you see. Then ask: Now that I see this and can no longer deny it, what am I going to do about it? Who do I want to be in this situation?

One way to frame this is to consider that reality is testing you. What must you do to pass the test?

You’ll remain stuck if you don’t pass the test in a way that satisfies you.

Generalizing Your Answers

A good way to figure out how to resolve a situation with someone – at least in your own mind – is to state the issue more generally and then solve the general version of the problem. This won’t rid your social life of problems, but it will enable you to graduate to different classes of problems, so you don’t have to keep dealing with the same types of issues over and over.

For instance, if someone you know is spouting COVID conspiracy nonsense, you could ask yourself questions like these:

  • How would I like to relate to someone who absorbs and reiterates disinformation?
  • How shall I respond when someone speaks falsehoods in my presence?
  • What aspects of my character would I most like to access in such situations?
  • How do I intend to relate to people who present serious truth alignment issues?

I cannot give you these answers, but I can encourage you to ponder these questions intelligently and come up with your own answers. Then your next challenge is to get yourself to act in alignment with your best answers.

When I have time for it and if the relationship seems investment-worthy, I like to challenge and invite people who aren’t truth aligned to question what they think they know. Internally I feel some compassion for how they’ve been led astray, especially due to how much I felt led astray after being spoon-fed years of religious falsehoods.

I’ve noticed that even when I do this in a joking way, many people appreciate the wake-up call – when they’re ready for that kind of experience. I’ve received many cards, letters, emails, and in-person thank-you’s over the years from people who began facing unpleasant truths that they initially didn’t want to face, after they read some articles on my website. When they finally accepted the truth and began acting in alignment with it, they embarked upon some tremendous journeys of growth. A common example was when people realized that their uninspired job was a dead end, and they sought to explore more purposeful and rewarding work. Of course I’ve also received plenty of spiteful messages from people who initially dislike such invitations, but I take that in stride. After all, they chose to come here and read about it, and my article titles are usually straightforward and descriptive.

Do You Want Loyalty or Honesty?

Many people put their relationships ahead of truth. They value loyalty to certain people or groups above other values. I have been such a person as well, and I eventually felt disgusted with that aspect of my personality and worked on changing it. That kind of loyalty almost landed me in prison for a while, so I see it as immensely misguided. I learned some hard lessons that landed me squarely on the side of favoring truth alignment over loyalty to any particular individuals or groups. This has led me down some interesting and rewarding paths.

If you prefer to favor loyalty over truth (which ought to be the tagline for the U.S. Republican party these days), I invite you to carefully consider why you’re doing that. There are books like How to Win Friends and Influence People that will steer you away from truth alignment in order to manifest some extra social gains. If you find this approach appealing, test it for yourself. Personally I find it dreadful because it fills my social circle with partial matches. I very much prefer to get aligned with truth, and then people can love me or hate me on that basis.

What do you want from other people? Do you prefer loyalty or honesty?

If you want people to be loyal to you, even when they have to pretend that they respect you, you may indeed attract that experience. But will that really satisfy you? Do you want your social relationships to be based on secondary gain, full of people who pretend to see you a certain way so they can gain some benefits from you? Blech!

A social circle that values honesty above loyalty may seem more difficult at first, but you’ll get to experience a lot more growth on this path. This probably won’t be a stable circle in the traditional sense though. You’ll likely see people entering and exiting your life in a continuous flow, each person inviting you to see different truths. And even if you spend extended periods alone, that can be a beauty phase as well when you’re exploring deeper truths that matter to you.

There’s something about truth alignment that provides a much deeper level of comfort and security than any amount of loyalty to individuals can offer.

I find that the root of this decision comes down to trusting life. The more I can trust life, the more I can accept the flow of relationships and how they invite me to see and experience different truths. This helps me avoid getting clingy with misaligned relationships.

When someone staunchly opposes truth alignment, I tend to see it as a sign that it’s time to let that relationship fade, so a fresh connection can flow into my life. I’ve been trapped plenty of times when I did the opposite and favored loyalty to an individual or group. Now I realize that it’s totally normal for people to flow towards us or away from us, based on how we’re able to help each other grow in each moment.

Optimism

Despite how wacky and misaligned the world can seem at times, I remain staunchly optimistic. One reason is that I always see open pathways to greater truth alignment. Even when denial and falsehood seem rampant and there are organizations like Fox News spewing out falsehoods that create huge social ramifications, I also know that they have a limited lifespan. Sooner or later people find falsehood and denial deeply unsatisfying. It runs people in circles – or backwards – and doesn’t create a meaningful sense of progress. There’s always the invitation to get off that treadmill and to get back on a path of truth seeking.

So I tend to view such issues, even when they have massive social impacts, as a normal part of the human experience. I’ve circled around in that space quite a lot, and I do see that it has the value of putting the brakes on our growth (even if as I mentioned, we can simply pause consciously whenever we want). The benefit of falsehood is that it can stabilize reality in a more fixed position, so we can spend more time processing certain experiences before we progress to something new.

Depending on how you relate to other people who are mired in denial, you can actually pause your own progress, or you can let them experience what they’re experiencing and then go pursue something different for yourself.

For example, consider the major rollback of abortion rights in the USA. You could frame this as something like: Oh great… this is so backwards. Now we have to re-defend and re-litigate a social right that was already resolved. This is so stupid. Fuck you, SCOTUS!

On the other hand, you could also say: Okay, some people must really want to live in The Handmaid’s Tale universe. They want to control women’s bodies, and indeed even many women are even wanting to co-create that experience. States that ban abortion will predictably see an increase in many social problems in the decades ahead, including crime, since that’s statistically predictable where abortion has been banned elsewhere. If that’s what they desire, I can allow them to have this experience. It’s going to mean there’s a wider gap in the experiences of red versus blue states. It’s going to piss off a lot of people and create harsh consequences for many, including death and poverty, and there will be a lot of activism against this direction too.

Respect

What does it means to respect someone? Can you respect someone who strays far away from truth alignment?

You may find that it’s hard to respect someone when they start spewing out falsehoods. You may feel that respect means to regard someone as intelligent or reasonable, and it’s too much to ask to frame their behavior as intelligent in such cases. You may even think something like: Okay, this person has a defective brain.

A broader version of respect is to allow space for people to have a wide variety of experiences because that’s how we learn and grow, both individually and collectively. I like to see this as a greater form of truth alignment. On one level I may think that someone is being downright idiotic, and on that basis I cannot respect them as intelligent or reasonable. But on another level, I can also see that people are going out and having different experiences and learning and growing from them, and that is something I can respect.

For instance, if someone eats animal products, I can’t respect them as a compassionate or caring person since that wouldn’t make any sense if they’re relating to animals with violence or apathy. So I’m going to go ahead and file them in the “doesn’t care about the well-being of animals” section of my mind. But at the same time, I also recognize and accept that lots of people choose to explore a nonconsensual, entitlement-based relationship with animals’ bodies. They may even treat some animals as beloved pets (still property) while treating other animals as products where cruelty is just part of the business model they support.

I can respect that people are actively exploring this way of relating to animals, along with exploring the consequences of those choices, like much higher rates of lifestyle diseases like heart disease and cancer, harsher climate change impacts, etc. That aspect rings true because we’re all exploring different ways of relating to animals, just as we explore different ways of relating to each other. But I’m not going to succumb to the falsehood that such people actually care about animals’ well-being when their behavior towards animals is riddled with violence and abuse. So there’s no need for anyone in that space to maintain any pretense of caring about animals’ well-being because that’s meaningless if it isn’t backed up by action. But I can still relate to them – and respect them – on the basis that we’re all co-explorers here, each delving into different ways of relating to whatever we encounter.

One benefit of this way of respecting people is that you can also appreciate how they help you clarify what matters to you. Other people help you define what you don’t want to experience personally, and that helps you discover what you do desire. I appreciate that conspiracy theorists have done an excellent job of convincing me that I don’t want to join them in their conspiracies. 😉

I find that an interesting way to relate to people’s lack of truth alignment is to actually reframe it as a greater form of truth alignment that they’re pursuing. They’re seeking truth experientially. Even if I don’t choose to join them in that kind of experience, I can respect them for doing that. The explorer in me can still honor and salute the explorer in them.

I see exploration as one of the main reasons we’re all here. So even if someone is pursuing animal cruelty, misogyny, racism, or some other pursuit that I would vehemently reject exploring for myself, on some level I still appreciate what they’re doing for life. They’re still serving the expansion of what life is capable of. And I accept that life is capable of generating a wide range of experiences that do not personally appeal to me as an individual. That’s a simple truth that I feel it’s best to stay aligned with. If we try to dictate terms to life itself, life will surely overrule us.

This leads to the question: Do you respect what life is doing, in all its many manifestations?

Do you respect life for generating violence, lying, hatred, manipulation, etc? Are you able to give life – and especially humanity – space to explore this?

Can you accept that life is going to keep exploring these aspects with or without your permission?

Can you even accept that life’s explorations will sometimes have consequences for you and other people you know – and that sometimes you may dislike those consequences?

Forgiveness

One way to accept and respect what life is doing is to forgive its transgressions, just as you would hope that life forgives your own transgressions.

I have made plenty of nasty mistakes in life, including some really deplorable errors in judgment, and I appreciate that I wasn’t kicked off the planet. Somehow I’m still here… still breathing… still able to live life and express myself. I don’t take that for granted.

I like that life provides wiggle-room for making mistakes, including mistakes that may even cause consequences and problems for other people.

I too must deal with the consequences of other people’s decisions. I may really dislike some of the decisions made by other people in the world. Some of the choices people have made deeply disgust me. But on another level, I still respect and honor their freedom to make such choices, even when it causes problems for me and for future generations. I see it as a normal part of how life explores this reality.

It’s like playing a video game where someone takes you out with a headshot, and even though you’re dead, another part of you is saying, “Good shot. Well played.”

This doesn’t mean you can’t express what you want to express, including activism. You can still go explore what it’s like to rail against what you dislike. You can still explore what it’s like to inspire changes in the world. But can you accept that other aspects of life get a say as well, and some of those aspects may oppose you?

This can be a hard frame to reach for, especially when you’re in the thick of dealing with the consequences of other people’s choices. In those moments I like to remind myself of how forgiving life was with me when I screwed up. This helps me appreciate that I haven’t been spaced yet. And this in turn helps me choose not to space someone else and to let them remain in the game, even if I think they really deserve to be spaced. At the same time I may be yelling at them, I’m also thanking them for keeping the game interesting and stimulating – and for helping me clarify what kind of character I want to play while I’m here.

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Why It’s Unwise to Be a Minimalist

When I first heard about the concept of minimalism many years ago, I was intrigued but also a bit hesitant. As I looked into it, I found that my hesitation towards it was well-founded, and I don’t consider it a particularly intelligent strategy for life or business.

“Less is more” can be an interesting heuristic to use sometimes, but it doesn’t work well for many classes of problems and challenges. Sometimes it will point you away from opportunities and solutions instead of towards them.

Human beings have invented a wide variety of tools and services, and many of those can be useful and worthwhile under the right circumstances. The key is to evaluate and assess these tools and their costs and consequences to see which ones we can maintain a healthy, productive, and appreciative relationship with. That assessment is going to be different for each person.

Sometimes a good solution will look like minimalism, sometimes it will look like maximalism, and sometimes it will be elsewhere within the spectrum of possibilities.

The Standard of Appreciation

A better approach than minimalism is to use the standard of appreciation, especially long-term appreciation.

Ask yourself: How much will I likely appreciate this over the next 10 years? This question can really help you size up your relationship with a tool or service.

For example:

  • How much will I appreciate using a cell phone over the next 10 years?
  • How much will I appreciate being active of Facebook over the next 10 years?
  • How much will I appreciate my home office over the next 10 years?
  • How much will I appreciate my car over the next 10 years?

For some questions, you may realize that the appreciation is low and that you wouldn’t necessarily miss having something in your life if you dropped it. When I ask people the Facebook question above, no one says they appreciate it very much on a personal level, at least not enough to feel committed to it for another 10 years, although some people do appreciate it for business reasons.

For other areas you may realize that you could increase your appreciation not by downsizing but by upgrading. For instance, I upgraded my home recording studio earlier this year by adding even more to it. Now I like it so much that I keep wanting to do extra work in there, even when I’m not actively recording, partly because I like playing around with the lighting to create different moods.

Less isn’t always more. Sometimes more is more. Sometimes better is more. And sometimes different is more. Using any one of these heuristics as your gold standard for all classes of problems is a mistake. Reach for the standard of coming up with intelligent solutions that generate long-term appreciation. If you realize that your solution isn’t satisfying that standard, go back and refactor your solution.

Fitting the Solution to the Problem

This standard of appreciation encourages us to look at the big picture and think about how to solve problems intelligently instead of relying on oversimplified standards like minimalism. Minimalist solutions are simply unwise to use with certain classes of problems.

When it comes to social media, I may look like a minimalist since I deleted my accounts with Facebook, Instagram, and Twitter a long time ago. But I made those choices based on appreciation, not on any commitment to minimalism. The long-term promise of appreciation with those services just wasn’t compelling enough.

I kept my YouTube account, however, because I saw a promising path to long-term appreciation with that service. I also click “like” on videos that I appreciate in order to train the algorithm to get better at serving me, which does indeed work very well. YouTube has been a fabulous educational platform for learning about certain topics quickly. I expect that I’ll continue to appreciate YouTube, however it evolves, over the next 10 years, and I intend to invest more in this platform as a creator too.

Many years ago, however, I did turn off my YouTube account, and I regretted it. That was overly minimalist. So I brought it back.

With Facebook I also went on and off the service at different times, which helped me see that I prefer not having a Facebook account. That decision frees up extra energy, and I’m happier for it too.

For email I like to maintain the standard of inbox zero. I appreciate email when I follow that standard. I never ever let my inbox fill up with unprocessed messages because that would ruin my appreciation of email as a communication tool. So I didn’t need to downsize email. I just needed to use the tool in such a way that it doesn’t become burdensome. If I ever get “too much” email, I just don’t reply to as much. I prefer to limit it to 15 minutes per day or less.

I see minimalism as misguided. It’s a cutesy standard that works for some limited range of problems, but it’s not at all difficult to find problems where a minimalist approach actually makes things worse.

Maximalism Works Better Sometimes

In some areas of life, it would be fair to say that I’m closer to a maximalism. I like having excess well beyond my immediate needs. I like having access to more of the possibility space.

Sometimes more doesn’t feel too complicated. Sometimes it feels rich and abundant.

One area where I appreciate a bit of maximalism is with creative tools. I appreciate good tech. I appreciate having lots of colored markers and index cards. I appreciate having lots of drawers and shelves. I love the feeling of having way more than I need because it removes barriers and distractions. I prefer creating from abundance rather than from scarcity. I like feeling that I have better tools and more support than I need.

Sometimes I buy extra redundancy, so I can keep what I need accessible in different locations. I have duplicates of some tools in the garage and the house… or upstairs versus downstairs. Each tool has an assigned home, so I always know where I can access the closest copy.

I learned that when buying running shoes, instead of having to research for a good pair every time my old pair runs out, it’s more efficient to buy a few pairs together. Then I have backups for when one pair runs out. So I’ll spend $500 on running shoes and then not have to worry about buying more for a while. Somehow it makes me feel more committed to running too when I see fresh pairs of shoes lined up and ready to use when I need them. It serves as a message to myself that I’m going to run through pair after pair with many more miles.

I also like overpaying for more web hosting capacity and faster servers, so our websites are fast and speedy for people accessing our courses and the Conscious Growth Club forums.

I can think of many situations where a maximalist approach works better in practice than a minimalist one. More exercise (and more variety of training) is often better than less. More income streams are better and more resilient than just one. More skills and more education can be better too.

* * *

Minimalism has its place, but be careful not to overplay it. You’ll be better served by intelligently considering how to match a solution to a problem or challenge, such that you create long-term appreciation. Sometimes you may appreciate a minimalist solution, and sometimes a non-minimalist solution will give you superior results.

Be especially careful not to self-identify as a minimalist because wrapping this narrow heuristic into your identity will constrain you to a limiting subset of the possibility space, guaranteeing that you won’t develop intelligent solutions for some classes of problems and challenges that you’ll surely encounter. Retain access to your full range of intelligence by regarding minimalism as one of many problem-solving tools in your toolkit. You are neither a minimalist nor a maximalist though. You are much more flexible.

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My Intentions for CGC Year 6

Yesterday was the last day of our 5th year in Conscious Growth Club. Today we’re beginning our 6th year together. You still have about 2.5 more days if you want to join us since the deadline for opting in is May 3rd.

I thought I’d take a moment to share some thoughts and intentions for Year 6. Some of these are personal. Some are club-related. And some are a mix of both.

One thing I love about CGC is that it’s so supportive on the personal side, so even though I facilitate the group, I also engage with it much like any other member.

Fitness

One intention for this new CGC year is to refine my fitness routine. That’s been going pretty well for many years, but with all the possible ways to balance it – running, weight training, HIIT, gym workouts, group fitness classes, etc. – I’d like to give it more structure. The tricky part is that my body adapts to predictable routines very easily, and then it doesn’t feel like I’m improving as much. On the flip side, I also like the simplicity of predictable routines like running. I’d love to figure out how to merge structure with enough variety while doing this sustainably too. This may take some experimentation.

I’m not sure if it’s even possible to come up with a “one fitness routine to rule them all” or if the key is really to keep mixing it up with a lot of randomness. I love the variety and the social aspect of group classes. What I don’t like as much is the time investment, including travel time. I also don’t find group classes particularly good for strength training – I tend to improve in that area much more efficiently on my own. However, group classes can be great for cardio, yoga, and some other dimensions of fitness.

Starting today in CGC, many members are kicking off the new CGC year with a 30-day fitness challenge. Rachelle and I are doing that too. In fact Rachelle recently passed 950 consecutive days of closing her Apple Watch rings, so she’ll hit 1000 sometime in June.

Fasting Integration

I may do some dietary experiments as well, but I also feel drawn to testing some additional forms of intermittent fasting. I tried the 16-8 version previously (only eating in an 8-hour window each day, then not eating for 16 hours) and found it worthless – it didn’t make any difference as far as I could tell. But I might try 18-6 or 20-4 to see if those patterns are any better. I’ve decided to lean into this today by not eating anything till after 2pm.

YouTubing

Creatively I intend to get into YouTubing this year. I have about 55 videos on my YouTube channel so far, most of them recorded when doing a 40-day water fast in 2017. In CGC we formed a new YouTubers group a few months ago for members with similar goals, including streaming, TikTok videos, and really any kind of video expression.

I love engaging in this pursuit collaboratively. It’s great to share tips, insights, and encouragement with other members.

I would love it if more people who want to get into making videos (or who are already into it) would join CGC this year. It would be fabulous to support each other on this path. I intend to host more Zoom calls this year where we can mastermind together.

My YouTube channel is fairly modest in size compared to some. It currently has 8253 subscribers. I think it would be fun to build that up to 100K+, however long it takes.

I feel very comfortable on camera, but I have way more experience being recorded live on Zoom with only minimal editing. In April I did about 100 hours of live video calls (all recorded). I don’t think that’s a great format for YouTube though. Tighter, shorter videos would likely be better received there.

This year and beyond, I want to explore how to leverage the skills I have while also building new video skills. I think it’s going to be a lot of fun experimenting with different ways to share personal growth ideas and insights through video. It’s going to take a lot of patience as well, but I’m not in a rush. I like the long-term trajectory of this – the outlook seems pretty rosy to me.

Video Production Skills

Coming up with interesting content for videos is easy for me, but what always held me back was a lack of know-how on the production side. So I’ve been educating myself on this quite a bit this year. I can see myself doing a lot of divergent experimentation this year. I’m not going to focus on trying to create hit videos per se. Rather I want to explore the skill set on the production side, and I also want to see what kinds of videos I most enjoy making. I sense that if I raise up my production skills a lot more, I’ll likely discover more enjoyment in the process.

For some reason I love learning about video lighting. I bought a bunch of new lights this year, all from Aputure, including a Lightstorm 60X (bicolor), an Amaran 200X (bicolor), two Amaran P60C panel lights (RGBWW), and a 4-pack of MC lights (RGBWW). I love that these lights are all controllable via an app, so I can sit in one spot and change all of the lights (brightness, color, etc) from my phone. Working with LED lights is so nice because they’re energy efficient and don’t get very hot. I think I’m becoming a fanboy of Aputure since they keep coming up with new lights with great features at great prices. I could easily see myself investing in more lights from them over time. But for now I have plenty to get started with.

I also bought 4 C-stands and some other rigging pieces, and I watched a ton of gaffer videos, so now I know many different ways to rig lights. What I lack, however, is experience. It’s one thing to watch a video to learn what’s possible. It’s different when you have to actually apply the skills yourself.

I’m not sure why I like this so much. You’d think that being color blind, learning about lighting and especially investing in RGB ones wouldn’t be the best fit for me. But for some reason I’m really curious about it. There’s something undeniably enticing about playing around with lighting to see what I can do with it. I just have to accept that how the colors look to me won’t be the same as how other people see them. So maybe some of my videos may have unusual color choices. I can also lean on Rachelle for help since she’s experienced with lighting, given her background in theater, and she can see all the colors too. Amazing!

Learning about lighting adds more appreciation when I watch movies and shows now. I notice the lighting, especially on people’s faces, way more than I ever did before. I sometimes ponder why the cinematographer (or whoever else made those choices) lit a scene they way they did. I often watch cinematography videos while making lunch or while relaxing in the evening.

As I build better video skills, I may also want to explore how to apply them in other ways. It could be really interesting to create a structured video course that’s pre-recorded and nicely edited instead of always delivering it live like I’ve done in the past. I could do such a course that today, but it would take an inordinate amount of time since I’d be so slow at it. I’d like to build up a lot more practice and experience first, one micro-skill at a time, so I can get faster too.

This sort of thing can be outsourced, but I’m really enjoying exploring it as a personal growth adventure. I’m not 100% sure why, but I can tell that this is a path with a heart for me. It also seems like a very aligned opportunity and a delightful way to build upon my existing skills.

I would do this on my own anyway, but doing this as a social journey with other CGCers just makes it even sweeter. I feel more motivated to upgrade these skills because then I can immediately share what I’m learning with other members. I think it will be especially helpful to learn gear tips from each other (lighting, mics, cameras, etc). And there’s tons we can share with each other on the editing side as well.

Balancing Rhythms of Work and Personal Time

In the last CGC year, I was really good at focusing deeply on one project or another. Sometimes I put my all into a creative project. At other times of the year, I invested obsessively in personal projects. I definitely got a lot done, which was very satisfying. But I think that for the months ahead, I’d like to explore a more relaxed and balanced rhythm instead of spending so much time in deep focus mode for weeks at a stretch.

It’s been interesting to create new courses with an all-in strategy. For the recent Guild course, I probably averaged about 10-12 hours a day for 30 days straight, usually starting at 6am and going till around 6pm. I had short meal and rest breaks, but it was still a very obsessive experience, like going through a tunnel. Sometimes I didn’t finish till around 10pm if there was a CGC coaching call on a given day too. Plus there was a lot of advance prep for the course before it began. This intense strategy really does get the job done, but it requires putting so many other parts of life on pause.

I feel like my obsessive creative mode is really well developed now. The inspiration to create just never seems to run dry. I like taking breaks from it now and then, but I always know that it’s there for me when I want to engage with it.

This year I’d like to explore a different relationship with creativity. I think video creation will be part of that. But I also sense there’s more to it, something having to do with rhythm and balance. If my creative output across the span of a year is like a song, you could say that I want to explore different style of music this year, so I can learn how to align with different creative rhythms.

In terms of my working and personal rhythms, I’d like this upcoming CGC year to sound like a combo of Oh Yeah by Yello, She Blinded Me With Science by Thomas Dolby, One Night in Bangkok by Murray Head, and Down Under by Men at Work – playful, simple, and fun and without major spikes of intensity. Definitely 80s all the way. Maybe a splash of The B-52’s Loveshack here and there. 😁

I know that I can always fall back on the tried and true, but I’d like to see what other creative rhythms might emerge this year if I gently coax them to the surface. I can’t articulate what that’s going to look like, but my intention is to do a lot more divergent exploration this year.

Divergent Creative Exploration

For previous years in CGC, I would pre-announce the topic of a major course to be delivered during the year. This year I feel inclined to allow for more flexibility and adaptability. I intend to create and publish at least one new course this year. But I might create multiple smaller works instead of one giant new course each year like I’ve done for the past few years.

Whatever interesting forms I create this year, such as new courses or workshops, CGC members will have them included as part of their membership at no extra cost. I just say in advance what it will be.

I also want to see what emerges in CGC (and in my wider audience) this year in terms of what people want to upgrade in their lives. I love connecting the dots between people’s desires and my own explorations. That could lead to something like a course or workshop on life balance, for instance, if there seems to be some demand for it.

For now I feel it would be premature to lock onto a particular form or topic right now. I want to roll into the new CGC year first, engage with our members, and get a sense of where CGC’s energy wants to flow. I also want to explore video production and YouTubing with others in the group. I don’t know how the dots will connect up ahead. I just know that they will.

Join Us for CGC Year 6

I love how rewarding it is to engage with CGC each day, especially its playful side. It’s immensely gratifying to share this human journey with other growth-oriented people in such an intimate way. It’s wonderful to explore so much depth together while also having so much fun and sharing so many laughs. 😁

I hope you’ll join us for some part of this journey in Conscious Growth Club, if not this year then in some future year. The door is open. If it’s to be this year, you have till May 3rd to enroll.

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Join Conscious Growth Club by May 3rd

Conscious Growth Club

Conscious Growth Club is now open for you to join, from now through May 3, 2022. First started in 2017, this is our most comprehensive personal growth program and support group.

We’re about to start our 6th year together, and you’re invited to join this week. This is the only window during which you can join CGC in 2022. We open for new members once a year, and that’s it!

What Is Conscious Growth Club?

Conscious Growth Club is a private online club and coaching program to help you make faster and more consistent progress. It turns personal growth into a team game.

The essential purpose of the group is simple: We help each other grow into smarter, stronger human beings, whatever it takes.

CGC is an annual membership that includes:

  • A private member forum – Our forum is active every day (118,000+ posts so far). Members share intentions and goals, update progress, help each other solve problems, and encourage the heck out of each other. It’s ad-free, spam-free, and troll-free.
  • A 24/7 video chat channel – We call this the CGC Lounge. Imagine a continuous group video call that never ends. Any member can connect immediately to talk live with other members at any time. Meaningful conversations with conscious, growth-oriented friends are always available. Members also regularly use the Lounge to mastermind with other members on specific topics.
  • Member progress logs – A popular feature for support and accountability, members can maintain progress logs to share their actions and results. I also record progress logs for my own creative projects such as the deep dive courses, so you can see how they’re developed. This is great for people who love seeing how goals are accomplished behind the scenes.
  • Group video coaching calls – Get help solving tricky personal and professional challenges. We do live group coaching calls 33 times per year – on different days and times to accommodate all timezones. I happily provide personal help and guidance to any members who want it. Calls are recorded, so you’ll have an accessible copy of your coaching session to review as well.
  • Quarterly planning sessions – Every quarter we invite members to participate in a structured 5-day process to assess recent progress, set fresh 90-day goals, define action steps, and build momentum going into each new quarter. These quarterly beats will help you stay on track towards your goals, as you align yourself with the ambitious energy of people who are committed to improvement.
  • Course library – Members get access to all deep dive courses past, present, and future, including Deep Abundance Integration, Submersion, Stature, Amplify, and our all new Guild course. We add a new self-development course each CGC year, included as part of your membership.
  • Monthly challenges – Similar to my well-known 30-day trial experiments, we invite members to do 12 different challenges (any or all) per year for exploration, skill building, and habit improvement. Then we support and encourage each other as we go and compare notes on what we learned or gained.
  • Club emails – We send a few emails per month to remind members of upcoming coaching calls, share forum highlights, and to keep everyone in the loop on upcoming happenings. We include the latest forum highlights, so you can keep up on recent activity with ease, even when you’re busy.
  • New for 2022 – This CGC year you also get the full recordings of our recent 3-day online workshop, The Octo Intensive: The 8 Keys to Self-Motivation.
  • Many extra bonuses – CGC includes lots of extra support material, including a 10-day creative challenge mini-course.

Consistency Is Key

Conscious Growth Club is a unique program that was carefully designed and tested to help growth-oriented people support and encourage each other to keep improving their lives. I know of nothing else like this anywhere.

This group serves a powerful need that many of my blog readers have expressed – the need for a strong, stable, conscious, and ambitious peer group to support and encourage them every day. People especially need help staying focused and making consistent progress. I realized that this was a problem I could realistically help people solve – a significant yet achievable goal. Hence Conscious Growth Club was created to serve this need.

I’ve done the heavy lifting for you, so you can instantly add a growth-oriented social circle to your life simply by joining us.

Rachelle and I are very active in the CGC community – especially the forums – every day. CGC is a huge part of our lives and lifestyle. We’ve met many people from this community in person too.

CGC isn’t one of those outsourced operations where the founders barely engage at all. As anyone who’s been in CGC can easily attest, we’re super present and engaged in CGC daily. So if you join and participate actively, you’ll surely get a chance to interact with us a lot.

Most people who join CGC are long-term readers of my blog, some going all the way back to 2004 when I started. What we have in common is a keen interest in exploring personal growth and living more consciously. This means you’re likely to have a huge amount in common with other CGC members already, and that can lead to some delightful syncs and surprises as you get to know other members.

Learn More and Join CGC

Here’s a web page to learn all about Conscious Growth Club, so you can decide if you’re a match for joining us:

Enrollment Is Open Through May 3rd

We’re opening enrollment for a short window only (about 8 days), from now through Tuesday, May 3rd. This will be our only enrollment period for 2022. So if you want to join this year, now is the time. Visit the Conscious Growth Club page to learn the details.

The reason for opening just once for the year is so we can welcome new members all at once. Then we can focus on serving them well for the rest of the year.

CGC Capped at 125 Members for Year 6

Please note that we’re capping CGC membership at 125 members maximum for Year 6. That’s so we can provide abundant coaching and attention to all members who want to use those resources. The tech-based aspects of CGC (like the forums and courses) are scalable, but my personal attention and coaching aren’t scalable beyond a certain point. Last year we grew in membership by 20%, and for quality reasons I want to make sure we don’t grow too quickly in any single year.

At the time of this posting, we have 95 spots left and still more than 8 days to go. So please join soon if you want to be in CGC this year. If all the spots go early, we may need to close for the year before May 3rd.

I invite you to join us. It’s fun inside. 😃

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Aligned Solutions

Aligning your life can be very challenging. By alignment I’m referring to harmonious interactions among your:

  • thoughts
  • feelings
  • frames / perspectives
  • lifestyle
  • living situation
  • relationships
  • values
  • desires
  • goals
  • intentions
  • work
  • finances
  • health
  • body
  • family
  • friendships
  • social life
  • personality

We all have misalignments to deal with in one of more areas of life. Are you actively engaged in correcting those misalignments to create greater harmony? Or do you let misalignments fester?

Misalignments have a tendency to multiply. They’re like clutter. Once we start tolerating a little bit, pretty soon we have a lot more to deal with. Letting this happen can make your life feel very burdensome after a while.

Fixing Misalignments

Sometimes I feel like the majority of my personal growth work (on the personal side, not the professional side) has been mainly about correcting misalignments in my life. Notice what areas of life aren’t working for me, and really fix them. A big step here is to define what a genuine fix looks like.

This began with misalignments like being raised Catholic and finding that totally wrong for me. It was a long journey to figure out my own philosophy of life that was honest and real for me – and that made me much happier.

I had to deal with a lot of misalignments between my desires and the kinds of results I was getting. I had to keep trying different frames and approaches to figure out how to connect the dots. The biggest challenge here was finding ways to take action that really fit my personality and natural motivations. This took me in some interesting directions. For instance, I initially thought that success would be a good motivator for me, but it really wasn’t. I actually get more motivational juice from caring, compassion, playfulness, fun, and creativity. I ended up experiencing more success when I gave myself permission to approach life and business with a lighter, more open, and more playful heart.

I was pretty bad at trying to earn money as a goal unto itself. I could never get my emotions to be that excited about it. I learned to be happy when I was broke, so I know that having more money won’t make me meaningfully happier. Hence it’s very hard to get myself to emotionally care about making more money. But I was able to increase my income by approaching this more like a game, whereby I focused on the creativity, the fun, the connection, and the playfulness.

Finding and Reducing Friction

I’d say that the heart is really the key to alignment. My biggest alignment mistakes happened when I tried to use my brain to go against my feelings. If my feelings aren’t aligned with what I’m trying to do, that kills my plans dead. Doing anything interesting in life requires sustainable motivation. So figuring out what gives you the most sustainable motivational juice can point you in the direction of increasing alignment too.

Life can easily fill up with friction that drains motivation. Many people in this field will advise you to push through that friction. Be tough. Discipline yourself. I used to think that way too, but not anymore. Discipline can be an okay short-term tool, but it’s not very sustainable. Pushing through friction is like repeatedly running a machine that’s making a grinding sound that isn’t supposed to be there. If you keep pushing through, you’ll cause some kind of damage. A better approach is to find what’s causing that friction, and solve that problem. Then run the machine smoothly and sustainably. Keep it well-maintained.

I’ve spent many years of my life looking at the friction in my life, which can be hard to face. I had friction in my relationships, my family life, my business, my income streams, and more. I think one of the best personal growth skills I’ve developed over the past few decades has been the willingness to look for friction and to really resolve it, even if it takes many years to do so.

I look at areas where my life isn’t working as well as I think it could. Then I start looking for sources of friction. What’s stopping me from experiencing the aligned flow I’d really like to experience in this part of life?

Just a machine with a friction problem may create excess heat or noise, you’re body will do something similar when you experience alignment problems. You won’t feel so good emotionally. Your heart will squawk at you.

Negative emotions are great pointers to sources of friction. Wherever you find negative feelings, you’ll find friction that’s getting in the way of greater alignment. That friction is also an invitation to solve a bigger problem.

Building Motivational Energy

I think the reason we’re so often hesitant to look in these places is that when we see the truth, it’s really hard to unsee it, and then we have to admit that we have a lot of work to do to fix these problems. But that attitude itself is a further symptom of being too tolerant of misalignments. It means we’ve let those misalignments drain us way too much, so now we lack the motivation and willingness to identify and fix problems that can be fixed. Just looking at our problems seems like it takes too much energy.

It’s not that the problems are so difficult. It’s that you’ve weakened yourself by letting the presence of these problems grind you down, like metal scraping on metal for too long inside a machine. So you aren’t functioning at your best, and that makes it harder to do repairs on your life.

I’ve noticed that as I correct major misalignments, I feel more motivated to fix even more of them. I feel more willing to look for resistance and to delve into the misalignments that cause friction. It is a lot of work to fix them sometimes, but it’s just so worth it. The more problems you fix, the more capable you become of solving even more problems.

There were times when I felt tremendously buried under a big pile of misalignments, and it took me a long time to dig my way out of them. It’s especially hard when the misalignments are sapping your motivation to want to deal with them. Sometimes you just have to chip away at them little by little with whatever motivation you do have. The key in those situations is to stop making the situation worse by allowing even more misalignments to pile up. And then start working on the most accessible problems that could free up some stuck energy when resolved. The more energy you can free up, the more you can leverage that extra energy to fix more misalignments.

The benefit of resolving misalignments is that then you have even more energy to create some wonderful alignments instead. It’s easier to pursue and create what you want when you aren’t so overburdened with sources of friction. It’s hard to take consistent forward action when you have so much energy bottled up in misalignments.

Lightening Up

Solving alignment problems can create a wonderful feeling of lightness.

My heart feels very light, open, and free-flowing these days. I don’t feel clogged with heaviness. Emotionally I feel like my life has been the equivalent of a gentle smile this year – pretty calm and peaceful but also content, happy, satisfied, and appreciative.

From this emotional state, it’s easy to be very productive too. I really enjoy the work I get to do. I like and appreciate the people I get to work with, especially in Conscious Growth Club. I like my business model, which feels very heart-aligned to me. I get paid for creating courses, coaching, and otherwise helping people improve their lives. It feels very win-win, very fair, and very abundant. But I had to say no to a lot of partial matches to reach this point, and partial matches can be very seductive sometimes.

I love and appreciate my relationship with Rachelle. It’s wonderful to spend so much time with a woman who’s my lover and my best friend. It’s nice to be in a relationship that includes an abundance of daily laughter, physical affection, and emotional support. Perhaps we have an unusual relationship, but it works for us.

I love being vegan since that works for me too. I must have eaten about 200 salads so far this year since I’m doing a year of raw, but somehow I haven’t gotten bored with them. I seem to have fallen in love with salads and look forward to at least one each day. I think that eating lighter foods has helped me feel emotionally lighter as well, but this way of eating also makes it extra difficult to tolerate misalignments. It’s very hard to feel good emotionally while eating raw if misalignments are allowed to fester because the emotional sensitivity is increased.

Unlearning Misaligned Solutions

A big part of this path has involved unloading from my mind the many misaligned ideas that I learned from other people.

A misaligned idea is a solution of sorts, but it’s not a very good solution. Misaligned solutions create negative side effects. Aligned solutions tend to create positive side effects.

I was taught that certain religious ideas are true, and then I discovered that they were neither true nor effective. Religion attempts to solve some problems, but it creates a lot of negative side effects as well. It’s a misaligned solution. It took some years, but I eventually replaced those ideas when a more truth-aligned and heart-aligned approach to life, the universe, and everything. And I don’t need to go to Church and sit through boring masses. I don’t need to kneel and eat wafers. I don’t need to turn frames into beliefs and wrap them into my identity.

I was taught that humans are superior to animals and therefore it’s okay to treat animal as products. We’re entitled to their bodies. We can just take their eggs and milk if we want. We can cage them, rape them, take their lives, and eat their flesh. It’s okay because we’re smarter and stronger. We’re special; they’re not. This is just how it’s supposed to be. Animals and meant to be sold at supermarkets and restaurants. Their flesh, milk, and eggs are part of our economy, just like any other commercial goods. We own them. They’re born as products, and they die as products.

Just typing those words regarding my old misaligned relationship with animals makes me feel nauseous. That way of thinking looks utterly wrong and ridiculous when I type it up, but how many people bother to type up these misalignments and take a real look at them? If you relate to animals as products – which you clearly do if you pay for their body parts, milk, or eggs – how does that sit with you? How does that mesh with your self-image and values? Does this feel aligned to you? Do you feel good about this relationship? Or is there friction in it?

I had so much trapped energy in that messed up relationship with animals in the past, but I wasn’t willing to look at it till I flowed towards a more aligned relationship with animals. I feel sad for how I treated them in the past. I was much too violent and too willfully ignorant, but I pretended I wasn’t. When I stopped relating to animals as products, I grew to appreciate them in a much more aligned way.

I grew up with the expectation that I was supposed to have a job and be loyal to some corporation. A boss was supposed to tell me what to do most days. I could have the weekends to recover and do some personal stuff. My obedience would be rewarded. I could never stomach going in that direction though – way too much friction. I still had to work through a lot of friction to go the independent creator path, but I saw a light at the end of that tunnel, and now I get to bask in that light on a daily basis. I didn’t see a light at the end of the corporate path other than eventually escaping from it to do something more free-flowing and creative.

It’s interesting that society gives us so many ready-made solutions – that suck. The pursuit of alignment is really about finding solutions that don’t suck. A misaligned solution sucks away your energy, your motivation, and your happiness. Aligned solutions give you energy, motivation, and happiness. Aligned solutions give you access to cleaner and more sustainable fuel sources, so they’re less expensive in the long run.

Choosing Alignment

To choose alignment it’s important to stop choosing misalignment. Stop going for the partial match; don’t be so easily seduced by it. Set your standards higher on the full match. Stop tolerating the sound of metal grinding on metal as the gears of your life are turning. When you hear that grinding sound, learn to stop immediately, find the source of the problem, and do what it takes to fix it. Then flip the switch back on.

It’s not enough to say that you’re choosing alignment while you’re still wallowing in partial matches. You can intend and ask for alignment all you want, but life is keen to observe when you’re still tolerating partial matches. Showing up to partial matches is a powerful expression of your intention too, and life hears that loud and clear, perhaps even more loudly than your stated intentions to outgrow those patterns.

You don’t just intend with your mind, your heart, and your spirit. You intend with your body as well. Whatever you show up to is part of your intention as well. If you really want to express a different intention in an aligned way, put your body into it as well. This means withdrawing your body’s presence from partial matches. Otherwise if your body keeps showing up for partial matches, it will drag your mind, heart, and spirit right along with it.

If you’re gonna say no to a partial match, make it a 4D no. Decline the partial match with your body, mind, heart, and spirit. That’s a real no – an aligned no. Any less than this, and you’re still saying yes to a partial match. Note that a 1D, 2D, or 3D no is equivalent to a 3D, 2D, or 1D yes, respectively.

You can’t fool or fake alignment. Either you’re saying a 4D yes to it, or you’re remaining in partial match land.

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Alignment and Diversity

For the annual launch of Conscious Growth Club last month, I mentioned before that I focused on alignment instead of growth. I deliberately avoided investing in obvious pathways to growth that might attract members who wouldn’t be so well aligned with CGC’s values and culture. Interestingly, CGC grew in size by about 20%, and CGC’s internal diversity increased as well. CGC has become more internationally diverse with members from 26 countries this year. It has become more diverse in terms of members of different ethnicities, colors, and cultures. And it has more LGBTQ members than ever before.

One thing I did differently this year was that I added this short qualification list to the CGC invitation page to help potential members decide if they’re a good fit for CGC.

To qualify for a CGC membership, you must:

Be able to get along with people in a diverse online community. Keep CGC free of personal attacks as well as racist, sexist, anti-LGBTQ, or otherwise demeaning communication.

Respect members’ privacy. The personal growth work we do inside CGC can involve discussing private and intimate details that members don’t want shared beyond CGC.

Accept members’ varied personal growth journeys. CGC includes many vegans, LGBTQ members, members exploring open relationships, and more. We welcome such diversity. It’s a CGC rule to give forum topics clear titles, so members who prefer to avoid certain topics can easily do so.

Not have been a Trump voter or supporter in the 2020 U.S. election. CGC is a Trump-free zone. The behavior of voting for Trump or supporting his platform (for any reason) is sufficient to disqualify someone from being a match for CGC’s values, culture, and diverse international membership. Moreover, I am unwilling to coach such people; it’s a personal boundary issue.

Out of curiosity, how many Trump supporters do you think complained about the last item above? The answer was actually zero, which didn’t surprise me. It doesn’t make much sense that any Trump supporters would want to join CGC anyway since their values are so divergent from ours. This statement isn’t really about them since they aren’t likely to be attracted to my work. The intent is to let qualified members know what they won’t have to deal with inside CGC, which is a benefit to some people.

Diversity is actually not one of CGC’s core values. Alignment is. For a group like CGC to function well, it’s good to have some diversity, but not at the cost of alignment. This is because members in the group tend to form strong relationships with each other, and for that to happen, we need a base level of strong compatibility around shared values.

Think of this like getting involved in any other kind of human relationship. Compatibility matters. Your compatibility with another person gives you a strong base of connection. Then it’s good to have lots of variety around that core compatibility. That keeps you interested and engaged in the relationship. Diversity provides ample opportunities to learn and grow together. So what you want is diversity within alignment, not diversity ahead of alignment.

To put diversity ahead of alignment would be like dating totally random people with no concerns about compatibility. That may be interesting as a temporary experience, but you’re unlikely to find a good match that way. You’ll probably end up with lots of blah or creepy experiences, or you may feel that you have to lower your alignment standards to have a good experience.

By putting alignment ahead of diversity, we can say that we welcome anti-racist but not racist behavior in CGC. We can say that we’ll maintain an LGBTQ-friendly and a vegan-friendly culture inside, which means we’re not going to permit an opposing culture to take root.

Would it be more pro-diversity to invite people with opposing values to join the club too? Perhaps, but it would also be a ridiculously bad idea – completely at odds with our purpose. In order to help each other grow, we need a strong enough base of compatibility to actually want to help each other. CGC works best when members help each other willingly, not grudgingly. We want to go for genuine caring, not tolerance (which is resistance to love). And interestingly, one thing that helps us align with this purpose is knowing that we’re also working against opposing forces elsewhere in the world.

Inside the club we can create a unique safe haven that’s strongly protected from those opposing societal influences. CGC is a unique cultural island in that sense. There are a lot of societal pressures that we don’t have to deal with inside. And that’s because we focus on maintaining a certain kind of alignment around shared values, and then we welcome diversity within that alignment (but not outside of it).

In this kind of environment, people thrive. They get to access and experience parts of themselves that had been previously suppressed. They can drop the masks that they no longer need. Internally they’re able to discover more diversity within themselves as well. Finding strong social alignment open the door to such inner diversity.

What’s also interesting is that when we have this core social base of high-alignment connections in our lives, we can handle a lot more diversity beyond our values. The rest of the world’s misalignments become less upsetting and aren’t so disempowering when we feel so empowered to invest in what matters to us.

I don’t think it’s necessary (or even wise) to reach out and build a bridge to people whose values are very misaligned with yours. I think that will just water down your experience of life, and it’s a distraction from going all-in with the rich alignment you could invest in instead. You may be surprised to see how many transformational ripples you create by investing fully in the values that matter to you and shedding links and anchors to opposing values. Keeping a foot in the world of misalignments doesn’t serve you, and it doesn’t actually help others. It just keeps you anchored to various forms of scarcity, and it keeps your inner diversity from fully expressing itself.

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My Intentions for CGC Year 5

This is the one week during each year during which Conscious Growth Club opens for new members to join. We are open through May 1st. It’s an exciting time inside the group as current members who’ve been in the group for 1-4 years are actively welcoming new members who are just now beginning their CGC journey.

Every year at this time, some members renew for another year. Some members decide to leave or take a break from CGC. And many new members join. Also this year, some previous members who skipped Year 4 have already rejoined CGC for Year 5. I’m delighted to welcome them back.

So it’s a time of transition. Every year in CGC is a different experience because the people are different, and the group dynamics change. Year 5 is likely to be an especially creative year in the group due to many people from the Amplify course joining us. We launched Amplify on March 1st, starting with just 2 lessons, and today I’ll be publishing lesson #60. I’ve been creating and adding a new lesson every single day, 7 days a week, for the past two months. I expect we’ll close at about 62 lessons, so the main course will be complete this week, and then I’ll create some additional bonuses for it too. The feedback on this course and the interactions with the members have been deeply rewarding.

We’re having our 8th and final live group call for Amplify tomorrow (April 28th). CGC members get to attend that call too.

CGC’s Will and Consciousness

The lesson I recorded yesterday for Amplify is called “Stellar Nursery,” and one topic it covers is how big projects can take on a life of their own, as if they have their own will and consciousness. CGC is one of those star-like projects. In the beginning I felt like I had to give it tons of careful thought and nurturing, always going back to getting clear about the intention for it. Now I feel like it’s doing a good job of voicing its own intentions and summoning its own energy for where it wants to go and what it wants to explore and experience each year.

Many people have contributed their own intentions to what CGC is to become. In the past, some had conflicting views about which way CGC should go, and when the group zigged one way, they zagged and left. Others preferred to hang with the zig.

One thing I love about CGC is that it too is an explorer. There are so many explorer types like me in the group, and we’ve collectively given CGC a similar explorer consciousness. CGC has some nicely structured elements, but it has plenty of flexibility to move and dance in different directions throughout the year.

For instance, members often use the CGC Lounge (our 24/7 video hangout room, basically an open Zoom call that never ends) to mastermind together in various ways. Groups form, meet purposefully for a while, and then naturally dissolve when they energy is ready to flow somewhere else. CGC has a very wave-like nature internally, much like how I like to blog and create new courses with the flow of inspiration.

I feel there’s a part of CGC that absolutely resists being caged. It loves freedom. It loves to explore the possibility space. It does not want to be locked down into an overly rigid structure, but some structure is healthy for it as a base from which to explore. It loves to invite and encourage experimentation, spontaneity, and going with the flow of inspiration among its members.

CGC also loves abundance. It delights in inviting new people to the party, yet it’s unattached to who stays and who goes, knowing that it’s up to each individual to align or not. CGC doesn’t try to convince or chase after anyone to join. It offers no resistance when people leave. It simply basks in the energy and presence of being what it is and becoming what it wants to be. And it knows without a doubt that it’s going to be an incredible match for people who want to surf its waves and dance with it for some portion of their lives.

CGC loves compassion. It willingly accompanies people into the depths of their sorrow. It has no fear of pain or trauma. It welcomes transformational tears with love and hugs. It will stand in the Pit of Despair with members and do tequila shots with them while they’re there, occasionally pointing up at the stars.

No Advertising or Social Media This Year

Last year I spent over $6K on Facebook ads to promote CGC during its launch. This year the ad budget is zero.

This isn’t for financial reasons. The ads for previous launches were always profitable, bringing in 2-3x what was spent. But I haven’t spent a dime on advertising this whole year.

I’m not even mentioning CGC on social media this time. I deleted my Facebook and Instagram accounts in January. I had thousands of followers on both services. I let that go.

Interestingly, CGC’s sign-up and renewal rates are even better than they were last time at this year. It’s still early in the launch week, so I can’t predict where we’ll land, but so far 38 people are already enrolled for Year 5 (40 if you count Rachelle and me). That’s a fantastic start. We’ll see where we end up after the May 1st deadline.

The Amplify launch was ad-free and social media-free as well, and 300+ people signed up for it during the first 2 weeks. That was a good test to verify that advertising and social media just aren’t needed.

I trust my intuition – a lot – and it tells me that it’s time to let go of some old frames, even frames that may have served me well in the past. So instead of thinking of a launch in terms of reaching out to more people, I’m focusing on alignment and depth. I’m deliberating inviting fewer people this time.

This year I’m only sharing the CGC invitation with the core community around my work, namely my blog readers, course customers, and email subscribers. It’s really this community that CGC is intended for. Reaching beyond this community just doesn’t seem necessary or wise.

I’ve noticed that a lot of CGCers don’t even have Facebook accounts anymore. CGC has become such a good and healthy online home for them, and I too see the potential to go even more all-in with this community. Facebook may have a lot of reach, but it terms of depth and intimacy, it’s nowhere close to what CGC offers. And Facebook has so many misalignments that CGC doesn’t have to deal with.

I feel like my own alignment with CGC has grown even stronger since letting go of Facebook and Instagram. I think it has something to do with letting go of the shallowness and misalignments of those services. My brain no longer has to maintain any circuitry for the Facebook-style interactions, so it can repurpose all of that mental and emotional energy for greater depth and engagement. I like how this has simplified my life too.

I especially notice that I’ve been feeling a lot more compassionate and caring towards people this year. I can really feel that as I record lessons for the Amplify course – there’s a depth of compassion there that feels very powerful to me. And I think letting go of social media misalignments helped. This kind of energy feels like it’s way more me. It’s nice that I no longer have to maladapt some part of my thinking and my energy to deal with social media interactions. It feels like my energy matrix is free to stretch into its proper dimensions now – no need to put so much energy into shielding anymore.

I’m just so used to engaging with people at great levels of depth and intimacy. It’s like being a submarine that doesn’t want to surface anymore because there’s so much beauty to explore below the surface.

Last year I was involved in other communities too, including a year-long coaching program. I wrapped all of that up in December, and I also wrapped up my 2020 daily blogging challenge. I feel that CGC is drawing me even further inward, which seems like a very aligned invitation to accept for Year 5.

Inviting Aligned Members

CGC has a very beautiful culture inside that took a while to evolve. There were some bumps along the way, which served as invitations to make clearer alignment decisions. I’ve especially loved how nicely it’s been flowing for the past several months. There’s been a core group of active members who’ve been holding a strong vibe of mutual caring and compersion. I really like how we’ve managed to merge mutual caring with goal-oriented pursuits and improving our results. Internally it feels like group has become more team-like than ever.

Compersion is a word you may not find in the dictionary. It’s adapted from non-monogamy circles. Compersion is the opposite of jealousy or envy. It means feeling happy for other people’s successes and happiness.

I’ve been flowing with a lot of compersion lately too. I really enjoy seeing people in CGC make their lives better. I like celebrating their wins with them. It’s an honor to connect with such growth-oriented people each day. I get to see how much they invest in moving their lives forward, especially when it comes to working through various misalignments. I really do feel good about their accomplishments, big and small, since I seen a lot of their journey to get there, making it feel like I’ve walked that path with them.

Same goes for connecting with people on the Amplify group calls. It’s been a joy to watch people advance their lives in so many ways.

I think one reason that I’m able to feel so much compersion for other people is that I’m really happy with my own life. The pandemic situation has made me feel luckier and more appreciative. In some ways I feel that the pandemic has been a gift. It helped me flow into a much-needed contraction phase, which helped me see how much there is to appreciate that’s right in front of me.

To help members see if they’re aligned with joining CGC, I’ve made some tweaks to the CGC Invitation Page, and I’ve also updated the CGC Frequently Asked Questions to provide even more answers and details about the club.

CGC Is a Trump-Free Zone

One specific thing I’ll share is that CGC isn’t a fit for Trump voters and supporters. This isn’t for political reasons, and it doesn’t actually matter what someone might state as their reasons for supporting Trump, such as their personal financial interests. It doesn’t matter if people made that choice out of ignorance or careful consideration. The behavior alone is enough to disqualify someone from being a match for CGC. That behavior and its effects are just too incompatible with CGC’s culture, values, and internationally diverse membership. This is stated plainly on the CGC Invitation Page too.

Additionally it would not feel good to be put in a position where I’d be expected to coach or help Trump supporters to achieve their goals, so I’m not willing to offer that service to them. That would be incompatible with my own values and ethics. If I invited such people to join, it would degrade my relationship with CGC, and I’m not willing to let that happen. It’s my intention to develop and even stronger relationship with CGC this year, and having Trump supporters in the group would be incompatible with that intention too.

For anyone who has a serious problem with this, I would ask them not to join CGC.

I think that for many people who are very well-aligned with CGC though, the fact that I’ll do my best to maintain CGC as a Trump-free zone may even bring some relief regarding what they will not have to see or deal with inside. This decision includes acknowledging how Trump supporters’ choices and behaviors negatively impact the lives of many members of this community.

Maybe there will come a time when ex-Trumpers have a place in CGC – and if so, I think it would be a very long road to get there – but this year CGC needs to stay Trump-free. If anyone doesn’t like this decision and wants to blame it on my personal shortcomings, it won’t change the decision. It’s my responsibility to make this call, and I think it’s the right call for where the energy flow is going for CGC Year 5. I’m just not seeing any kind of flow in a direction that could be compatible with having Trump supporters joining us this year. I don’t see a scenario where that could be a win-win situation, so I do think it’s wise to take that option off the table.

Public Q&A and “Meet the Members” Call for CGC

To help people who are thinking about joining CGC this year make a good decision, I’ll be hosting a Public Q&A and “Meet the Members” call this Thursday, April 29, 2021 at 11am Pacific time.

You’re welcome to attend if you’re interested in CGC, subject to the caveats I shared above. Just register for the call, and Zoom will send you the link to join.

I’ll answer people’s questions about CGC, and CGC members are also invited to join the call and share about their experiences and tips for new members. They can offer their own perspectives on what CGC is like and who’d be a good match for it.

So this is an opportunity for you to get a little more perspective on what CGC and the members are like.

We’ll record this call too, and I’ll share it on my blog afterwards, so if you can’t make the live call, you can still watch the recording.

My intention for this call isn’t to try to convince anyone to join, so it’s not going to be salesy. My intention is to help people make the right decision for themselves and for CGC. I know that each year, some people really sweat this decision. If someone really is a terrific match for CGC and would likely gain a lot from joining, then everyone is well-served by helping them to see that. And if someone really wouldn’t be a healthy match for CGC, then it’s also in everyone’s best interest that they see that too.

If you do feel aligned to join CGC already, then I invite you to visit the CGC Invitation Page and join us. The new CGC year runs through April 30, 2022, and your membership starts immediately when you join. So if you join now instead of waiting till May 1st to decide, you’ll get several extra days for your one-year membership (the rest of April 2021), and you can begin engaging with the community right away.

If you have other questions about CGC, you can also get in touch via my contact form. 😃

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Join Conscious Growth Club by May 1st

Conscious Growth Club

Conscious Growth Club is now open for you to join, from now through May 1, 2021. First started in 2017, this is our most comprehensive personal growth program and support group.

We’re about to start our 5th year together, and you’re invited to join this week. This is the only week you can join CGC in 2021.

What Is Conscious Growth Club?

Conscious Growth Club is a private online club and coaching program to help you make faster and more consistent progress. It turns personal growth into a team game.

The essential purpose of the group is simple: We help each other grow into smarter, stronger human beings, whatever it takes.

CGC is an annual membership that includes:

  • A private member forum – Our forum is active every day (87,000 posts so far). It’s ad-free, spam-free, and troll-free. Members share intentions and goals, update progress, help each other solve problems, and encourage the heck out of each other.
  • A 24/7 video chat channel – Imagine a continuous group video call that never ends. Any member can connect immediately to talk live with other members at any time. Meaningful conversations with conscious, growth-oriented friends are always available.
  • Member progress logs – A popular feature for support and accountability, members can maintain progress logs to share their actions and results. I also record progress logs for my own creative projects such as the deep dive courses, so you can see how they’re developed. This is great for people who love seeing how goals are accomplished behind the scenes.
  • Group video coaching calls – We do live group coaching calls 33 times per year – on different days and times to accommodate all timezones. I happily provide personal help and guidance to any members who want it.
  • Quarterly planning sessions – Every quarter we invite members to participate in a structured 5-day process to assess recent progress, refresh 90-day goals, define action steps, and build momentum going into each new quarter. These quarterly beats will help you stay on track towards your goals, as you align yourself with the ambitious energy of people who are committed to improvement.
  • Course library – Members get access to all deep dive courses past, present, and future, including Deep Abundance Integration, Submersion, Stature, Amplify, and a new self-development course to be co-created with our members in early 2022.
  • Monthly challenges – Similar to my well-known 30-day trial experiments, we invite members to do 12 different challenges (any or all) per year for exploration, skill building, and habit improvement. We all support and encourage each other as we go.
  • Club emails – We send a few emails per month to remind members of upcoming coaching calls, share forum highlights, and to keep everyone in the loop on upcoming happenings.
  • Many extra bonuses – CGC includes lots of extra support material, including a 10-day creative challenge mini-course.

New for 2021: A 3-Day Halloween Online Workshop

This year we’re adding an all new CGC benefit: a 3-day online personal growth workshop for October 29-31, 2021 (Fri-Sun).

This workshop will be content-rich and will include plenty of interactive fun and connection with other members. The structure will be similar to one of our live in-person events but adapted for Zoom. This workshop will be recorded, and you’ll get the recordings too.

I will deliver most, if not all of the workshop content, but it’s possible that we may invite some CGCers to contribute too if there’s interest in that and if any CGCers want to stretch themselves.

Since the last day of the workshop lands on Halloween, we’ll invite everyone to wear costumes that day (totally optional, your choice) to make it even more fun and lively. 😃

Consistency Is Key

Conscious Growth Club is a unique program that was carefully designed and tested to help growth-oriented people support and encourage each other to keep improving their lives. I know of nothing else like this anywhere.

This group serves a powerful need that many of my blog readers have expressed – the need for a strong, stable, conscious, and ambitious peer group to support and encourage them every day. People especially need help staying focused and making consistent progress. I realized that this was a problem I could realistically help people solve – a significant yet achievable goal. Hence Conscious Growth Club was created to serve this need.

I’ve done the heavy lifting for you, so you can instantly add a growth-oriented social circle to your life simply by joining us. Rachelle and I will become a regular part of your social circle too since we’re active in the group every day.

Learn More and Join CGC

Here’s a web page to learn all about Conscious Growth Club, so you can decide if you’re a match for joining us.:

Enrollment Is Open Through May 1st

We’re opening enrollment for a 7-day window only, from now through Saturday, May 1st. This will be our only enrollment period for 2021. So if you want to join this year, now is the time. Visit the Conscious Growth Club page to learn the details.

The reason for opening just once for the year is so we can welcome new members all at once. Then we can focus on serving them well for the rest of the year.

I invite you to join us. It’s fun inside. 😃

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Amplify Inspiration

On a group call for the Amplify course last week, we did a two-part co-creative exercise. The first part involved connecting with our sorrow, and the second part was to see the invitation in that sorrow to discover a new place of joy. Then members co-created intentions for the world with the purpose of sharing those intentions publicly – with the hope that we may collectively inspire more positive ripples in the world.

I promised to share on my blog the intentions that people wanted to put out into the world. Every group was free to decide what medium to use to express their intentions, as long as it was something we could capture and share in a digital format.

Here are the intentions that people wanted to share with you. I hope you find this inspiring. 😃

Umbrella of Love

Respectful Co-creation
Nurtured by Love and Connection,
a Möbius strip, no beginning or end,
Embracing both result and process.
An umbrella of Love overarching,
Held aloft aloft by Connection

– Group 2

Healing Ripples

Through healing ourselves and taking personal responsibility for our authentic self-expression, we create ripples that heal the world.

– Group 7

A World of Connectedness

We intend a world of connectedness where everyone feels like a part of a community. A world where there’s freedom of speech and expression. A world where people feel deep empathy, recognize each other’s common humanity and find ways to relate to each other irrespective of their backgrounds. A world where they feel safe and a sense of belonging.

– Group 3: Gianfranco, Benjamin, Sean, Christine, and Ranjana

Waking Up Abundance

To combat indifference, apathy and cruelty in the world, let go of scarcity, wake up to abundance, empathy and the power within you.

– Group 5

Feeling Deeply

Lead by example, in this moment, by being open to have our heart broken today. We’ll be able to feel connected to each other, experience profound joy and create change because we feel deeply.

When you have a powerful enough “why”, you’ll find the “how”. Leave space for infinite how’s.

Additionally, eat ice cream every day!

– Group 1: Ellie, Randy, JR, JQ, Théo, Thorsten

On behalf of Group 1, Ellie sings about being the change you want to see in the world.

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Embracing Individual Uniqueness

On behalf of Group 6, Sean shares the intention to connect based on our uniqueness rather than our sameness.

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Elevating Empathy and Compassion

Compassion…there is no “other.” We are interconnected…but what’s it like to be the other?

– Group 4

Phil elaborates on Group 4’s intention to elevate empathy and compassion.

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Welcome Home

On behalf of the Welcome Home Group (Harriet, Bri, Nessy, Darryl, Artem, and Karine), Darryl shares intentions of belonging, wholeness, nurturing, and healing, encapsulated by the words “Welcome home.”

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Celebrating Existence

On behalf of Group 9 (aka “The Dandelions”), Manuel celebrates the fact that we’re alive and that you may contribute a verse to the powerful play of life.

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Here’s the poem “O Me! O Life!” that Manuel mentioned in the video.

Oh me! Oh life! of the questions of these recurring,
Of the endless trains of the faithless, of cities fill’d with the foolish,
Of myself forever reproaching myself, (for who more foolish than I, and who more faithless?)
Of eyes that vainly crave the light, of the objects mean, of the struggle ever renew’d,
Of the poor results of all, of the plodding and sordid crowds I see around me,
Of the empty and useless years of the rest, with the rest me intertwined,
The question, O me! so sad, recurring—What good amid these, O me, O life?

Answer.
That you are here—that life exists and identity,
That the powerful play goes on, and you may contribute a verse.

by Walt Whitman (from Leaves of Grass, 1892)

And by the way, Broderick… Walt Whitman isn’t the guy from Breaking Bad. 😉

Here’s an image of a dandelion growing in a sidewalk that Manuel mentioned in the video, drawn by Harriet Knight.

A Community of Higher Selves

Build a community to help us connect to our higher selves. It will require investment from participants (not necessarily money) to join.

– Group 10

On behalf of Group 10, Richad envisions a community of people who want to embrace their higher selves.

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Welcome Home – The Song

This exercise has been inspiring some further creative ripples among Amplify members. In particular, Bri Harris felt inspired to write and sing this beautiful song called “Welcome Home,” shared with her permission.

I have a dream
that one day every being
will feel nurtured, loved, accepted, safe
and welcomed on this earth

And they will know
that they are home
and they belong
yeah, they belong

Standing at the mirror
the young girl does not compare
herself to flawless images
or fear judgmental stares

The voice in her own head
is a kind and caring friend, it says
your body is beautiful
your body is your home

Welcome home
welcome home
you belong
Oh you belong

Playing in the yard
the boy falls down and cries
his tears are not a weakness
he ever has to hide

The feelings in his chest
are openly expressed
holding space for his friends,
he makes them feel at home

Welcome home
welcome home
you belong
you belong

Stepping off the plane
in an unfamiliar place
the woman doesn’t recognize
a single face

But the people in the crowd
wrap their loving arms around her
and say—
Welcome home!

Welcome home
Welcome home
You belong
You belong

Walking through the doors
head bowed down in shame
the man is scared he won’t be forgiven
for all of his mistakes

But the world is there
with its heart open wide
ready to heal
and to welcome him home

Welcome home
welcome home
you belong
you belong

Girl or boy
he, she, they or them
No matter your identity
or the color of your skin

You are welcome here
You always fit in
You are home
And you belong

I have a dream
that one day every being
will feel nurtured, loved, accepted, safe
and welcomed on this earth

And we’ll know
This is our home
and we belong
yeah, we belong

Final Thoughts

Even though each group did this exercise independently (in groups of 5-6 people), it’s fascinating that there’s so much commonality in the themes, especially regarding belongingness and welcoming. Several people noted this during the call as well. There was even a suggestion of getting “Welcome home” tattoos.

I wonder how universal this intention is – to create a world where everyone feels like this is truly their home and that they belong here.

It’s interesting how many spiritual beliefs suggest that there’s a better place after this one, or that we came from a better place before this one. What if we intend to make this world the most welcoming place to be, while we’re here right now?

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Spiritual Marketing

In January I deleted my Facebook and Instagram accounts, so I launched the new Amplify course without social media and with no advertising. I did share the invitation video on YouTube, but it only had a few hundred views there.

I felt attracted to the idea of pulling my business focus inward. Instead of reaching out to people on other sites and platforms, I wanted to just focus on the community that’s closest to my central online world – namely my blog readers, email subscribers, course customers, and CGC members.

I really don’t need social media or advertising to run a sustainable business and have a good life, and the closer I stick to the core audience, the more I seem to enjoy the experience. That’s good for my motivation too.

One of the key themes I’ve been sharing in the Amplify course is how important it is to focus on your relationship with your creative flow. Be wary of anything that potentially weakens or damages this relationship.

I like to practice what I preach, and every time I develop a new course, it makes me think more deeply about how to apply the ideas to my own life and work. I always make some improvements because of that.

I think this launch would have been a bit higher if I’d spent thousands of dollars on Facebook ads like I did with the Submersion and Stature launches. The ads were profitable in the past. But that requires having a Facebook account, and I like not having one right now. So I willingly let that extra revenue go. Being Facebook-free is worth it.

I’ve also found that when I focus on alignment, motivation, and positive relationships instead of income as a top priority, my income always seems to be just fine. Plenty of support flows my way with relative ease.

Moreover, I also find that when I let go of misaligned ideas, it frees up my mind to receive much better ideas. For instance, when I let go of advertising revenue, the following year I started doing live workshops, and I met my wife Rachelle at the very first one. I’d much rather have her in my life than the ad revenue. And my income is better today than it was with the ads anyway, even though my web traffic isn’t nearly as high as it was back then. Plus I feel a lot more aligned and motivated by my current income streams. I didn’t want to be in the business of selling ads.

There is one very weird thing that I do marketing-wise though. I do it because it only takes a few minutes, and it somehow seems to work. I don’t enitrely know why it works, but I keep seeing evidence that it’s having a positive effect.

Whenever I launch a new course, I put out a certain type of spiritual request. In my mind’s eye, I gather a bunch of spirit guides together and ask them to find people who’d be a good match for the course and to nudge them to join, such as by giving them encouraging signs or synchronicities. I picture myself chatting with the guides to tell them about the course and what it will do for people. Then I ask that if they know any humans who’d benefit, to please direct their human clients to the course. I let them figure out how to do that.

To me this is just a frame. No belief in spirit guides is required since it’s just an action. It’s quick and easy, and I figure it can’t hurt. And it does seem to work. I always hear stories of interesting synchronicities and signs that people experience that nudged them in the direction of the course. This encourages me to keep doing it. In fact, I actually have this as a to-do item on my course launch checklist now, so I remember to do it each time.

Would you be surprised to know that I’m not the only creative pro who assigns tasks to spirit guides like this? I know some other people who use a similar method, and they seem to find it effective too. And again, it’s just an action, so you don’t have to believe in spirit guides to do it.

I think tools are more useful than beliefs – a belief is just a tool that you’ve glued to your palm (or your eyeballs).

I wouldn’t rely only on this one spiritual marketing idea, but it’s a good example of an aligned action that I feel no resistance to doing. Hence it seems like a better tool to keep in my toolbox than being on Facebook, which I do feel some resistance to doing.

Sometimes moving away from resistance and towards new areas of flow takes you in unusual directions. I like it because it adds some spice and variety to life, and it keeps my creative work from feeling too boring or predictable.

I think a lot of people fear that if they let go of a tool or opportunity that’s a partial match, they won’t find anything better to replace it with. Maybe it will just hurt their business. I prefer to have more trust in my intuition and to place more value on my happiness. That makes me feel more resourceful, and I eventually come up with better ideas that feel more aligned and which are actually more effective.

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