Reducing Mental Effort – Part 6

Our series on reducing mental effort continues.

Do less

One often overlooked way to reduce mental effort is simply to do less. Pull back from obligations. Decline invitations. Withdraw from projects till your plate is less full.

Working with a very full plate can be stimulating, but it’s best as a short-term condition. In the long run, it’s great to have excess capacity, especially for developing fresh creative ideas, investing in some long-term projects that will never be urgent, and rejuvenating yourself.

When everything on your plate becomes a have-to, especially when there’s constant urgency involved, you never get around to those important but never urgent items that could make a real difference in your life. Yet those are the projects that often grant the greatest feelings of satisfaction.

Remember the high cost of saying yes. You can only fit so much into your life, so make each yes as high-value as you can. A good standard here is to ask whether a yes is closer to a “hell yes” or a “mostly yes.” If you fill your plate with the latter, you may not have the capacity to accept or even to recognize when a true “hell yes” comes along.

Consider that one really good “hell yes” opportunity can produce greater results than lots of “mostly yes” obligations combined. Saving some capacity for the occasional “hell yes” could save you a lot more mental effort in the long run.

Make planning time sacred

Doing even a modest amount of planning for your weeks and days can save you a lot of effort later. Whatever you invest in planning, you’ll usually make up for many times over in saved execution time.

When we get overly busy, planning is often one of the first activities we cut because planning doesn’t immediately appear to more workflow forward. However, to reduce mental effort, it’s important to do the opposite. When the time crunch is coming up, carving time out for some sensible planning can make a big difference.

Sometimes when I feel exceedingly busy, I pause for a few minutes to sketch out a simple plan for how to achieve what I’d like to achieve. Often this involves deciding which aspects are truly important and need to be done soon versus those aspects that could wait or be cut.

A tip I learned from Brian Tracy is to occasionally pause and ask two questions:

  • What am I trying to do?
  • How am I trying to do it?

If all you do is ask and answer those two questions, you have the basics of a simple planning approach.

Ideally it’s wise to make planning a long-term habit. Many people map out their days the night before, which is a good start.

As Stephen Covey noted in the book First Things First, weekly rhythms are usually the best for routine planning because a week is a long enough time frame to address most (or all) of your important roles. You can’t necessarily give much attention to every important role in a single day though.

Do your best to treat planning time as sacred, even when you’re tempted to skip it or cut it. You may carve out an hour or two on a weekend to plan your week as many people do. I often like to begin the week with a planning session on Monday morning because that’s a time when I’m freshest mentally and emotionally, after I’ve taken some restoration time over the weekend and let go of the previous week.

Decide first; then do

A simple but powerful habit for smooth workflow is to separate deciding from doing.

Work in two phases. First, take some time to decide what you need to do and how you’re going to do it. Write down your action steps in order, and make them pretty granular. Don’t worry about doing any of the steps yet. Just figure out what they are, and write them down in order.

I use a daily work journal for this, which is just a basic spiral notebook. Each day, often multiple times per day, I make short lists of the action steps for whatever I need to do next. This usually takes a few minutes.

Sometimes I may list only enough steps to carry through the next 30 minutes. Other times I may list a few hours worth of steps. And sometimes I may list enough action steps to last 2-3 days.

You may wonder if it’s enough to have a typed to-do list on one of your devices. I think that’s fine, but I still recommend writing down the action steps with pen and paper as part of your daily flow, even if you’re just copying them directly from a screen. I’ve experimented with this a lot, and for some reason I find that handwriting the action steps and crossing them off as I do them is way more satisfying than checking off or deleting items on a screen-based list. I also find that writing the steps makes me feel more committed to doing them. The handwritten list feels more personal and makes me feel like I own it. A screen-based list feels a bit more distant. A handwritten list on a screen (like with an Apple Pencil) still doesn’t quite feel as good as simple pen and paper. I suggest you do your own experimenting here to discover what gives you the best feelings of commitment, progress, and flow.

Once you have your steps listed, you can focus on doing. There’s no need to occupy part of your brain with figuring out what needs to be done once you’ve already made those decisions. You can just do one step at a time, checking each one off as you complete it.

You may even gain a small sense of accomplishment just from creating the to-do list – a boost which can help you flow into the action phase with a little more motivation.

Mixing deciding and doing tends to be less efficient than separating these phases. The mind goes into different modes of thinking for each phase, so it can devote all its best resources to one type of thought.

What if you run into a snag in your doing phase, and you realize that your original action sequence won’t work? If you no longer have good cause to trust your existing list, go ahead and switch back to decision mode. You may be able to modify the remainder of your current list, or you may feel that it’s best to drop the old list and create a fresh one.

We’ll continue with Part 7 of this series tomorrow.

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Reducing Mental Effort – Part 5

Our series on reducing mental effort continues.

Minimize context switching

During a normal workday, it’s easy to begin new tasks without fully finishing previous tasks. Sometimes we do this for the sake of variety, but this can be a very inefficient approach.

Each time you switch contexts, your mind has to release the previous context and load in a new context. Think of a context as all of the key ideas that link with the task at hand.

It often takes 15-30 minutes to load in a new context well enough to feel like you’re in the flow of good productivity. Before you’ve loaded the relevant context, a new task tends to feel a bit alien or complicated, so you can’t work as fast. It’s like learning the contents of someone else’s kitchen when you’re staying in a new AirBnB. It takes a while to figure out where everything is. Once you’ve fully loaded in the new context though, you can work a lot faster.

For this reason it’s wise to fully finish one type of task or project – or at least drive it as far as you can – before switching contexts.

You have to balance this with your fatigue levels though because working in the same context for too many hours in a row may eventually lead to diminishing returns due to tiredness.

So while it would likely be inefficient to work on 8 different types of projects in a day due to excessive context switching, it may also be suboptimal to only work on one project all day long due to fatigue (unless that project has some decent variety, like creating a bunch of different web pages for a website). Working on 2-3 different projects may be closer to ideal. Then you’re only switching contexts a few times, and you’re switching before the fatigue of doing one type of work becomes a limiting factor.

I suggest experimenting to see how much context switching during a day is best for you. I usually work very productively with about 2-3 contexts per day, usually not more than 4. And sometimes I can be very productive working in just a single context, but then fatigue does tend to be higher at the end of the day – it feels like I’ve burnt out some circuits by overloading them a bit.

Even when you feel fatigued or burnt out doing one type of work, you may find that you still feel pretty fresh when switching to a different type of task afterwards.

Drive small projects to full completion

This suggestion is related to the above as well as to the section on solving problems fully from yesterday’s post.

To minimize context switching further, it’s often wise to drive a small project all the way across the finish line when you have its context fully loaded.

In other words, once you’ve made the effort to load the context for a project, don’t unload that context till you’re 100% done with it.

A bathroom break is fine, but try to avoid a longer break such as for a meal (unless it’s just a quick 5-minute snack).

When writing blog posts, for instance, I usually try to go from idea to publication of a new article without taking lengthy breaks in the middle. I develop the idea and do the writing, editing, and publishing in a single stretch of continuous work time, even if it’s a pretty long article. If it’s 4000+ words, I may have to break it up into multiple sessions, but I always try to at least finish a context-dependent chunk in a single stretch. For a long piece, I’ll still try to write the whole piece in one session, and then after a meal break, I may do the editing pass and then publish it. I hardly ever work on a single article across multiple days.

So the idea here is to avoid having to load the same context more than once. Whenever you take a longer break from a task or project, especially if it’s overnight or over a weekend, you have to do extra work to reload the context to get back into a productive flow. So if you can possibly drive a project to full completion with a single loading of the context for it, do your best to make that happen. It can save you a lot of mental energy – and time.

We’ll continue with Part 6 of this series tomorrow.

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Reducing Mental Effort – Part 4

Our series on reducing mental effort continues.

Solve problems fully

Incompletes and stress go hand-in-hand. When we’re stressed, we often want to race to the end of a project or task and call it done when it’s really 90% or 95% of the way to done. But even 99% done isn’t actually done.

Some projects – like Disneyland – are never fully done because they’re ongoing and always evolving. But other projects like writing and publishing an ebook can be fully completed. And of course there’s a gray area in the middle with some projects having a reasonably well-defined completion state along with long-term maintenance activities.

To the best of your abilities, try to clearly define the completion state for your projects. What is the very last action step, the completion of which marks the true finish line? When do you really get to call it over and done? When do you get to celebrate? When does your mind have permission to let go of thinking about it?

If you get a project to 99% completion, your mind can’t fully let it go. Some of your mental RAM is still churning over that remaining 1%, and this can continue to be an ongoing distraction.

If you possibly can, drive the rest of the project fully across the finish line, so you can really check it off as fully done. Otherwise if it’s distracting you emotionally, use the method from yesterday’s post to pre-process the distracting thoughts and feelings when they start nagging at you. Better yet is to process this task into a system, so you can continue tracking it outside of your mind.

When incompletes pile up, the background feeling of stress and anxiety can increase as well. Even if you don’t feel it much, you may notice that your mind isn’t as clear and sharp as it is when you’re at your best. Some of your mental energy is being wasted on refreshing all of these incompletes.

Now and then it can be wise to make a list of your incompletes and take a few weeks (or months) to drive as many of them as you can across the finish line.

Even when older items don’t seem urgent, they can still nag at you repeatedly. The best way to bring that nagging to an end is to fully finish them, all the way to 100% done.

When you bring a task or project all the way across the finish line, it’s very satisfying. You can feel this sense of relief in your mind when you’re able to finally let go of the project. Extra energy is freed up – energy that can now flow towards something else.

Pause the inflow

Sometimes we have too much inflow relative to our outflow, and we need to pause the inflow to process the backlog. If the size of your backlog is getting to you, and you’re becoming overly stressed and distracted, it may be wise to reduce your inflow.

Now and then I go into a mode where I say “no more yeses” for a while. I turn down most invitations, and I do my best not to accept or open new projects. I focus on clearing older items off my plate and closing open loops till I’ve freed up more capacity. This eventually leads to the point where I feel ready to start taking on something new, and then I go into a phase of saying yes more often.

I know it’s a good sign when I start feeling enthusiastic about new directions, new invitations, and new creative projects. When I start to dread new items being added to my plate, I know I need to tighten up a bit. If I start feeling a little bored with the routine, I know it’s time to invite some fresh inflow.

We can adjust the inflow that comes into our lives by being more resistant to decrease the inflow or more welcoming to increase the inflow. Of course this may be more effective in some areas of life than others. Sometimes the inflow just happens, and we have to deal with it. But other times we can pull back a little to free up more capacity.

When taking on a big project or dealing with a significant lifestyle change, it’s wise to adjust expectations regarding your capacity, so you don’t overextend yourself. When I’m creating a major new course (like I’m doing now with the Stature course, which is up to 47 published lessons so far), that takes a lot of focus every week. It’s predictable that during such times, I’ll have reduced capacity for other projects. Consequently, I’m more selective in my commitments when there’s a big project front and center. I know from experience just how easy it is to become overcommitted, so I like to be extra cautious about that.

Many new parents learn that having a baby can greatly reduce their capacity to invest as much in other areas of life. There’s a feeling of pulling inward towards the family during the first several months, and this effect may continue for many years albeit to a lesser extent. It’s easy to underestimate just how much a new baby can take over your life, so it’s wise to free up extra capacity and not take on major new projects when the baby is expected. Overcommitting yourself could easily lead to great stress and even more fatigue.

I know it can be difficult to pause the inflow sometimes, especially if you’re an ambitious person, and you like to keep driving major projects forward. It can be hard to slow down sometimes, knowing that some parts of life aren’t going to advance much.

Another issue is when you feel like you’re behind relative to where you’d like to be in life, and you experience a life event like a major illness or a new baby that reduces your capacity even more. This can lead to feeling frustrated or impatient, wanting to push even harder to advance.

But if you can learn to surrender during these times, it can be very beneficial. Often these are times of incubation. When your mind gets a chance to slow down and rest more, you can set yourself up nicely for times of great flow and enthusiasm afterwards.

There’s a certain wisdom to life, and it will often slow us down when what we’re doing isn’t all that effective anyway. If you’re running on a treadmill, and life keeps drawing you away from it, you could see this as an invitation to question whether you want to stick with the treadmill going forward.

I’ve notice the pattern that work that feels aligned still feels aligned when I need to slow down. In fact, sometimes it feels even more aligned when I slow down.

I hope you’re still enjoying this little series on reducing mental effort. I’m enjoying writing it. 🙂

We’ll continue with Part 5 tomorrow.

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Reducing Mental Effort – Part 3

Our series on reducing mental effort continues.

Pre-process distractions

What do you do when you’re distracted by emotions or other circular thoughts, and you can’t be very productive?

Some people say to just push through and do your work anyway. I’ve tried this and found that it hasn’t worked well for me. I can work a bit, but if my mind keeps dwelling on something else, I’m certainly not working at full engagement. But nor do I like taking a full day just to deal with emotional processing.

So here’s a good solution: Devote a modest amount of time to pre-process whatever is distracting you. You may not have time to resolve it fully, but you can process those thoughts and feelings well enough to prevent them from distracting you throughout your day.

Grab three pieces of blank paper and a pen, and simply write out your thoughts and feelings as they come to you. Keep going until all three pages are full. Listen to whatever your mind wants to say, and flow it onto the page.

This normally takes me about 45 minutes, so roughly 15 minutes per page. It’s fine to pause and think now and then, but try not to pause too long. Just keep emptying the contents of your mind onto the page till all three pages are full.

You don’t have to solve anything. Again, you’re just emptying the contents of your mind onto the page. Let the parts of your mind that have been distracting you have their full say.

Be absolutely candid. Swear onto the page if you’d like. Be as honest as you can about what you’re thinking and feeling. Assume that no one will ever read what you’re writing. This is for you and you alone.

When you’re done writing three full pages, you can read them over if you like. If you see any actionable ideas, you can capture them on a separate page and later process them into your system that we mentioned in Part 2 of this series.

Afterwards I recommend that you destroy those three page, such as by shredding them. If you establish the habit of always destroying the pages afterwards, it will encourage you to be even more candid each time, which makes the exercise more effective the more you practice it. If you censor yourself as you write, it will be less effective.

The main benefit of this exercise is that it moves cluttered thoughts and feelings into the logical part of your brain. In order to write down these thoughts, you have to linearize them. You have to think about them differently than if you simply allow them to bobble around in your mind. Writing them down helps to move the energy out of the mental circuits that are causing circular thinking. It helps your mind let go and restore a sense of peace.

For really severe cases of circular thoughts and feelings, you may need to do this exercise for a few days in a row. Usually two or three days is plenty to create a serious reduction in the amount of distraction you experience.

When I do this simple exercise, I usually find that it’s well worth the time. If I think I might need to do it, it’s wise to do it. Afterwards I feel calm and peaceful.

You might be wondering if you can just do this on a computer or other device because it will be faster. It will indeed be faster, but my experience is that it’s also much less effective. Handwriting engages more of the brain than typing because you have to form the individual letters rather than just pushing buttons. Somehow this makes the mental processing work much better. It would say that writing is roughly three times as effective as typing, so I’d only recommend typing if you’re really short on time and you barely feel distracted.

Taking 45 minutes to make several hours a lot more productive seems like a fair tradeoff. And if you’d otherwise be worrying about something for days, then the payoff is even higher.

Many problems can arise during your day that knock you off balance. If you can effectively set them aside, then great – do that. But if you’re still feeling distracted a few hours later, and you notice that your productivity is suffering for it, it may be worth the time to pause, pre-process those distracting thoughts and feelings, and then return to your original work. This method is especially helpful when you don’t have time to fully resolve a new issue that comes up, and you need to stick to your original priorities with good focus.

We’ll continue with Part 4 of this series tomorrow.

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Reducing Mental Effort – Part 2

We continue the series on reducing mental effort.

Distracting thoughts are a major source of wasted mental energy, so in this part we’ll cover a few ways to reduce internal distractions.

Empty your head

One reason we dwell on certain thoughts is that we’re trying to remember certain to-dos, ideas, and items that require deeper consideration. Refreshing these items in our minds sucks up extra neural energy and doesn’t necessarily move much towards completion.

If your brain is using its working memory to continually bring up distracting thoughts, you can often free up extra processing power by allowing your brain to forgot. This helps you feel less mentally and emotionally fatigued as well.

A simple practice for when your mind feels cluttered and distracted is to do a brain dump. Write down every distracting thought you can think of, either on paper or one of your devices. Get the info out of your head, and externalize it somewhere.

Write down incomplete projects and unfinished items. Write down ideas that keep popping into your mind. Write down any worries or concerns. Write down anything you’ve been trying not to forget. Whatever your brain has been nagging you about, dump it onto paper or a screen.

Really squeeze your brain to get this info out, even if you have to do a few sessions over a few days.

This practice allows your brain to relax more, knowing that it can reference those details somewhere else instead of having to refresh the info internally. Even if your brain dump list is in random order and looks chaotic, it’s still a big step forward. Your brain can let go of having to refresh the info as often, which means less neural energy wasted and more neural energy available for you to use productively.

You may find this experience a bit overwhelming at first, especially if you see that you’ve been stuffing way too much into your working memory. When it all drains onto the page or the screen, you may see that it’s a lot, perhaps more than you can realistically deal with. But you may also discover that your mind feels more peaceful and relaxed afterwards. It’s more restful for the mind when it knows that it doesn’t have to keep refreshing all of this info internally.

Organize your tasks and projects

Another step is to process and prioritize some of that info you’ve just dumped from your brain. Turn those to-dos into tasks and projects, and organize them into a list or a system, so you can track them more intelligently.

There are many tools to choose from that can help you do this. I recommend testing several of them before you choose.

My current favorite tool for keeping track of tasks and projects is Nozbe. Nozbe comes with a free 30-day trial if you want to check it out. I’ve been using it since June 2019 and appreciate the clean, straightforward interface. It’s easy to learn and fast to use, especially for individuals and small teams. I especially like that I can create reusable templates with it. It’s good at hiding complexity, so the screen layout feels restful to me.

Here’s a screen shot of my current Nozbe templates. Each template is a basically a saved to-do list that I can reuse to spawn a new project whenever I want.

Since I have some of trips coming up this year, I could use the “Plan & book next trip” template to add a few projects with these names: Plan Portland trip, Plan Northern Ireland trip, Plan Milwaukee/Chicago trip, and Plan Costa Rica trip. Each project will be pre-filled with the to-do items from the template. And then I can individually customize each project with trip-specific actions.

Using project templates frees up mental energy because I don’t have to remember common action steps for the types of projects I do repeatedly. A new course launch, for instance, has hundreds of action steps, and it’s more restful for my brain if I capture all of those steps into a system. Then I can focus on doing the action steps in the proper order when I’m in the midst of the launch, trusting that the whole plan is solid and that I haven’t forgotten anything important. My brain doesn’t have to waste energy trying not to forget something. All of the details are captured in the system.

I’ve also used Asana for about a year (mid-2018 to mid-2019), but I didn’t like their web-based interface as much, and to be honest, Asana simply annoyed me into looking for a competing option. I started with their free version and soon upgraded to their premium version. I liked the premium version, which provided everything I could want and more. But after a while, their interface started pestering me to upgrade again to a business account, which had features that were overkill and unnecessary for the size of my team. I found this distracting and counter-productive, so when someone told me about Nozbe, I gave it a try, liked it better (especially the distraction-free interface), and quickly switched.

I probably would have stuck with Asana for years if they’d been satisfied to simply let me enjoy the benefits of the premium version instead of pushing for more. I absolutely don’t want a productivity app injecting extra distractions into their interface. That just seems like a ridiculous design choice. What sense does it make to use a productivity tool that increases mental load with extra annoyances?

Your choice of tools is your choice. The best system for you is the one you’ll actually use. Take the time to find something you like, and don’t just go with what’s popular or trendy. I often find that the most popular tools that I hear people buzzing about aren’t a good fit for me – I’m often disappointed when I actually test them. In general I tend to find that the popularity of a tool tends to have more to do with its marketing than with its actual utility. So don’t beat yourself up if you’ve fallen into the trap of acquiring tools that you don’t actually use. Keep looking to find the ones you will use.

A good system should be quick and efficient to use. It should feel peaceful and relaxing. If you feel stressed when using it or if you feel you must push and discipline yourself to use it regularly, dump it. If simple pen and paper would feel better to you, go with that. Don’t overburden your mind with even more complexity when you’re trying to simplify and reduce mental clutter.

I hope you’re enjoying this series so far. We’ll continue with Part 3 tomorrow.

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Reducing Mental Effort – Part 1

Cognitive load is the mental effort required to complete a task or project.

If you can reduce the average cognitive load of your days, your days will feel easier and less stressful, you can get more done, and you can end your days feeling less fatigued. You’ll also have extra mental resources to apply to your most difficult tasks.

Moreover, with a lower cognitive burden from your routine tasks, you’ll gain some excess mental capacity, which you can use to set and pursue more ambitious goals or tackle major transitions.

When your cognitive load is high, it’s difficult to add more to your plate without feeling overwhelmed. You may feel more stressed, frustrated, or burdened when your cognitive load gets too high. And when you’re dealing with too much pressure, it can made the problem even worse by causing you to fall out of sync with your best habits. Even tasks that you used to handle well begin to pile up, and now you have even more issues to deal with – and a reduced capacity to deal with them.

A good way to unbury yourself from mounting problems and a backlog of to-dos is to reduce the cognitive load you must deal with. Get your mind back to a place where you have excess capacity, and you feel that you can intelligently and reasonably handle everything you’re taking on.

Since this is such an important topic, I’m going to explore it through a series of posts over several days, so we can break this down into bite-sized pieces (which is also a way to reduce cognitive load).

Let’s begin with the most important item:

Cardio Exercise

If you only apply one idea from this series, adding regular cardio exercise to your life would be the most important, perhaps as important as all the other items combined.

The mental benefits of cardio exercise are profound. Think of cardio exercise as garbage collection and optimization for your brain – it rebalances hormones and neurotransmitters, cleans out dead cells, and strengthens existing cells. If you don’t do it, waste products build up and drag you down mentally and emotionally, thereby reducing the cognitive load you can handle. Cardio exercise is a highly effective anti-depressant as well – it’s one of the best mood boosters available.

What many people don’t realize is that cardio exercises the brain too. Your brain must work harder when you exercise to regulate your body’s systems as a faster pace. Your brain cells get a quality workout too, which makes them stronger and more efficient.

Not exercising is roughly equivalent to smoking in terms of the effects on health and longevity. So if you think that quitting smoking is wise, then quitting not-exercising is at least a wise too.

Know that if you’re not exercising, you’re a mental and emotional slug relative to where you could be if you made this an integral part of your life. The mental load you can handle is greatly diminished if you don’t give your brain what it needs to clean and rebalance itself. Give yourself the gift of a sharp, clear, focused mind – and a resilient emotional system that can handle whatever life dishes out.

I’ve long observed that any kind of mental task feels easier when I exercise regularly and more burdensome when I don’t. Whenever I want to make my life mentally and emotionally easier, I look to my exercise habits. When those habits are flowing well, so many other parts of my life flow well too.

Consider that if you’re dealing with a lot of issues across multiple areas of life – social problems, financial problems, business problems, etc – your capacity to intelligently solve any or all of them can be improved by elevating your mind and your mood, and cardio exercise does both beautifully. You could notice significant improvements after just one good workout, and the benefits are cumulative.

The ideal duration is about 45 minutes of cardio, which probably sounds like a lot if you’re not doing it. And if it does sound like a lot, that’s a hint that your cognitive capacity has gone downhill because 45 minutes really isn’t much at all relative to the impressive array of benefits. Ideally you should get to the point where 45 minutes feels normal, worthwhile, and engaging. But any amount is better than zero. If all you can do is a few minutes, then do that, and build up from there.

Getting your heart rate up is important for the neurological benefits, and many exercises can get you there, including weight training (if you do it circuit training style to keep your heart rate up) and yoga (if it’s strenuous enough like vinyasa, power yoga, or hot yoga). Use a heart monitor (like the Apple Watch) to make sure you’re getting into your aerobic range.

While walking is great, it normally doesn’t provide the same neurological benefits unless you walk fast enough (or do lots of hills) to get your heart rate higher.

If your workouts are more rest breaks than activity, the mental benefits may not be so great. Some workouts may actually increase your cognitive load if you have to spend extra effort thinking about the workouts while not gaining much of a mental capacity boost in return.

Since the benefits of exercise are systemic, this is the primary place to begin when you want to increase your mental capacity and reduce mental effort. A clear, stronger, more efficient brain makes so many other parts of life easier and less effortful. You’ll feel like you can handle more than you could before, and problems that used to phase you will finally start getting solved.

If this habit looks difficult, realize that the perceived difficulty is yet another symptom of a flabby brain that isn’t getting enough exercise. This habit only looks too difficult if your mental and emotional capacity has dropped to a level you ought to consider personally unacceptable. It may feel burdensome to raise your standards, but that feeling will pass once you get back in the flow of giving your brain what it needs.

Consider that if you continue the not-exercising habit, your brain will punish you for that habit the rest of your (shorter) life. You won’t feel as good emotionally. You won’t get as much done. You won’t be as confident. And you’ll feel more stressed, confused, and overwhelmed. That’s an awfully high price to pay.

We’ll continue this series tomorrow, so stay tuned. But please do at least one good workout before you read the next part. Your brain needs it.

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Side Quests

In yesterday’s article about different types of quests, I defined side quests like this:

A side quest is an optional side project that doesn’t directly support your main quest, but completing a side quest could make it a little easier to tackle your main quest or a subquest, such as by building up your skills or gaining additional resources.

In a game a side quest may involve doing a favor for a townsperson to earn some extra gold, weapons, or items, none of which you actually need to complete the main quest.

I want to delve into the value of side quests a bit more here.

A side quest fits somewhere between a subquest and a minigame. A side quest doesn’t fit your main purpose like a subquest does, so side quests usually do feel like they’re off to the side of the main thread of your life or work. But they also feel a little more important and less trivial than minigames.

A good side quest can still provide meaning and value, but it may not support your biggest goals in life. However, it’s common for a side quest to eventually become part of your main quest or evolve into a new main quest.

In 1999 while I was busy running my computer games business, I wrote an article and got it published in a trade association newsletter. I’d call this a side quest – an interesting mode of expression to explore on the side. I wrote the article for other software developers, not to attract more game customers.

Over the following 5 years, I wrote about 25 free articles that were published, plus some extra ones that I wrote for CNET for which I got paid (around $7000 total if I recall). I’d say that all of these were side quests. But these activities began having side effects, such as raising my profile in my field, attracting more networking opportunities, and building an increasing base of readers who appreciated the articles and wanted more. I also began getting some invitations to speak at conferences.

As another type of side quest that began even earlier, I invested a lot of time exploring personal growth, including reading hundreds of books, doing many audio courses, and attending occasional workshops and seminars.

In 2004 I started blogging, and my side quests of writing articles and exploring personal growth combined to help me define a new main quest. In retrospect, I could regard those pursuits as subquests of a new main quest that was yet to be identified. But most of the time I engaged in these hobbies, they just felt like side quests.

I’ve seen similar patterns play out for many people. Our side quests often turn out to be subquests in disguise. Some years later we may discover a new main quest emerging from one or more side quests, which often leads to a business, career, or lifestyle transition.

I recommend investing in interesting side quests that you enjoy since it’s hard to predict how your main quest will change over time. And if you don’t really have a main quest yet, it may very well evolve from your exploration of side quests.

If you don’t invest in any side quests, you may feel more trapped or stressed. If your current main quest dries up or feels finished, where will you look for your next main quest? You may resist letting go, even when your old direction is dead or dying, because you haven’t developed other options via side quests.

You don’t have to engage in a side quest with the intention of making it a main quest. Side quests often evolve in directions that are hard to predict in advance. When I started writing articles, I wrote for software developers at first. It was only much later that I connected the dots between writing and personal growth and began writing articles for non-developers.

The world may also evolve to make it easier for one of your side quests to grow into a main quest. WordPress 1.0 didn’t come out till about five years after I started writing articles. There wasn’t really a blogosphere that I could see when I started. But eventually this opportunity opened up, and it was great timing for growing my side quests into a new main quest.

There can also be a tendency to force a side quest in the direction of a main quest before it’s ready for that type of transition. Sometimes side quests need a longer incubation period before they’re ready to give birth to new main quests.

Learning guitar is a current side quest for me. I started last year, and I’m continuing to take weekly lessons with the same teacher. My progress is slow and gradual since I’m not investing a huge amount of practice time in this, but I like learning the instrument as well as music theory, and I’m getting a little better each month. I just got a capo today, and I just started learning to play one of my favorite songs, “Personal Jesus” by Depeche Mode. Do I see how this could become a main quest somewhere down the road? Not really. For now this definitely feels like a side quest. Pushing it in the direction of a main quest would feel forced and unnatural at this point.

That said, I still like to remind myself that life can be very fluid and that side quests have the potential to evolve into main quests. So I do keep this in mind while learning and practicing guitar. When I’m having a hard time with a new skill and feeling a bit frustrated, such as when practicing chords that make me feel like I don’t have enough fingers, I note that there could be a bigger purpose that I can’t see yet. And that helps me keep investing in the learning and skill-building experience – and to keep showing up for more lessons, even when I’m not feeling good about a week’s progress.

It’s easy to abandon a side quest by telling ourselves that it’s not important enough. Sometimes we just have to trust our intuition when it keeps nudging us to invest in something on the side. We may not see where a side quest will lead, and we may not be able to justify the decision to anyone else, but sometimes the inner guidance knows best.

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Main Quest, Subquest, Side Quest, or Minigame

This was an idea that came up in a discussion thread in Conscious Growth Club this week, and I thought it might make an interesting article. You may like this way of thinking if you’re into video games, especially games that involve different types of quests.

Main Quest

Your main quest is whatever you consider most important in life right now. This could be your life purpose or mission. It could be your alignment with certain values that you consider sacred. It could be a major transition that you’re considering or facing.

In a game you main quest is whatever goal you must eventually accomplish in order to complete the game and activate the victory sequence. That could be defeating a major opponent, saving the world, solving a mystery, etc.

Your purpose for playing games is probably to have fun. Making progress towards your main quest is part of what makes the game fun and interesting. It’s also rewarding to finish games that have an ending, so keeping the main quest in mind is wise if you eventually want to finish.

However, the main quest in a big game can often feel pretty distant, especially early in the game. So most of the time, you’re probably not focusing on the main quest directly, even when other characters remind you of it repeatedly. You may not even be capable of directly working on the main quest, such as if you cannot find or access the main opponent that you’re supposed to defeat.

Subquest

A subquest is a smaller goal or project that directly supports your main quest. Subquests serve as milestones or stepping stones on a direct path to accomplish your main quest. Subquests are generally mandatory. While you may be able to sidestep them now and then, you’d probably have to be extra creative or cheat a bit to skip one of them.

In a game a subquest may involve assembling a team, acquiring a critical item, or unlocking access to a new area of the map – anything that’s in the critical sequence of actions to complete the main quest and finish the game.

Most of your progress towards the main quest will be through subquests. You pick away at these subquests one by one until you’re ready to work on the final run to complete the main quest.

Depending on the game, these subquests may be very linear, meaning that you have to do them in a defined order. Or they may be more flexible, so you get to choose the sequencing to some extent. With flexible sequencing you may have multiple subquests open at any given time, each in different stages of completion, because many games let you begin new subquests before you’ve completed previous subquests.

A common source of confusion (and sometimes a little frustration) is having too many or too few open subquests. With too few subquests, you may have few options for what to do next to advance your main quest, and if you can’t advance at least one subquest, you can’t advance your main quest.

With too many subquests open, you may feel overwhelmed, like you have too many details to keep track of. You may feel a desire to thin out your options by completing more subquests, and it may even frustrate you when you get assigned more subquests. Different players have different tolerances for how many subquests they like to have open at any given time.

Side Quest

A side quest is an optional side project that doesn’t directly support your main quest, but completing a side quest could make it a little easier to tackle your main quest or a subquest, such as by building up your skills or gaining additional resources.

In a game a side quest may involve doing a favor for a townsperson to earn some extra gold, weapons, or items, none of which you actually need to complete the main quest.

Side quests can make a game more fun, expansive, and rewarding, but they also make it take longer to finish. If you’re not in a hurry, they can be interesting and worthwhile since they can add extra nuances to the storyline and more depth to the world, but they don’t necessarily provide the same sense of progress that subquests do. If you get bogged down in side quests, it’s easy to feel like you’re spinning your wheels and not progressing the main storyline much, which could make you feel impatient or bored.

Depending on your personality, you may want to complete every side quest to feel like you’ve fully completed every part of the game. Or you may want to focus on the subquests and move the main storyline along faster.

Minigame

A minigame is a small game within the larger game. It doesn’t really support your main quest or subquests, and it’s more trivial than a side quest. A minigame is mostly a diversion.

In a game world, a minigame typically has dynamics that are different from other parts of the game, which is what distinguishes them from side quests. A side quest is also typically completed just once while a minigame can often be played repeatedly. Minigames can still be beneficial, like playing a gambling game to earn extra gold, but a minigame normally doesn’t advance or add value to the story.

Minigames can be fun and interesting, or they can turn into distractions that slow you down, depending on how you engage with them and how difficult they are. Minigames can add extra charm and playfulness to a larger game, even serving as a nice break from more complex quests. But they can also be a big time waster that can chew up extra hours without providing much value, especially if you get caught up in using them to grind out extra resources.

While I’ve tried to make these definitions relatively crisp, there are gray areas among them, and the definitions are just for the purposes of this article, so we can use these ideas as analogies. Try not to get hung up on the terms I’m using – they’re only meant for the context of this article.

Your Playing Style

How you play through a big game depends on your priorities and personality.

Some players will try to get to the end efficiently, skipping most of the side quests while enjoying the storyline as they pick away at the subquests till they complete the main quest. Then they call it done and move on to the next game.

The extreme version of efficiency would be speedrunning a game, in which players try to complete all or part of a game as fast as possible, including finding shortcuts the designers may not have intended or anticipated. Speedrunners are often able to skip subquests that most players would consider essential or expected for completing the game. For instance, a speedrunner might complete a game in a few hours that most players would take dozens or hundreds of hours to finish. A speedrunner completes the main quest a lot faster than most. But do they enjoy the game as much? That’s a matter of debate, but it usually takes a lot of extra practice to speedrun a game. Players don’t usually attempt to speedrun a game until they’ve already played through the game more slowly.

Many players may want to savor the experience of the game. They aren’t racing towards the end result, so they’ll do many or all of the side quests, and they may engage with the minigames too. They figure the game out as they go, and they’re not in a rush to get to the end. They may enjoy exploring and revisiting different areas of the game. They may have different personal priorities for playing that don’t always align with advancing the main storyline. And some may not care that much if they finish the game or not.

And of course some people are obsessive about finishing every piece of the game, including completing every side quest (regardless of how trivial or frustrating it may be) and perhaps mastering every minigame too. They might even use this knowledge to create extensive guides for other players.

You may have different preferred playing styles for different types of games too. A playing style that’s fun for you in one game world may feel boring or stressful in another, so you also have to take into account what styles the game mechanics reward.

Your Playing Style in Real Life

If you think about playing games as an analogy for how you play the game of life overall, what do you observe about your real life playing styles?

What kind of player are you? How do you prefer to play the game of life? What style of play feels most natural and rewarding for you?

Do you like to go with the flow and play mostly for fun, not caring much about finishing subquests or main quests?

Do you like focusing on subquests and a main quest, preferring not to get distracted by side quests and minigames?

Do you sometimes enjoy speedrunning by finding shortcuts?

Do you get bogged down in side quests or minigames when you’d actually prefer to work on subquests and main quests?

Do you know what your current main quest is? Do you have one? Is it something that could be completed eventually?

Do you know what your current subquests are? Is it clear how your subquests will help you make progress towards you main quest?

Perhaps the most important aspect to look at here is the alignment between your playing style and the mechanics of real life. Is your playing style a good match for the reward mechanisms of real life? Do you appreciate the way that life rewards your character? Or are you fighting or resisting life’s reward structures in some way?

If a bunch of experienced gamers were to watch you play the game of real life, making live commentary on your “play” as you went through a typical week, what sorts of things would they say? What would they conclude about your current playing style? Would they come to see your playing style as being a good and natural fit for you?

I actually encourage you to take this seriously and write down some one-line comments you think such people might offer up as observations if they actually watched you for a week, such as:

  • Does you even know what game you’re playing?
  • Nice example of thrashing there.
  • This is painful to watch.
  • Yawn… let’s order pizza. I’ll nap till it gets here.
  • Ooooh, good move!
  • Wow, you sure do love Netflix minigames…
  • Oh boy… it’s the 10th social media side quest of the day… how many more likes do we need again?
  • Where are our teammates? I thought this was a multiplayer game…

How Are You Questing?

Consider what your approach may look like in different parts of life, such as your health and fitness, relationships and social life, work and career, finances, etc.

If you feel that a particular area of life is going well for you, notice how that area looks when you view it through the gaming lens. What’s your current style of play in that area? Why do you think that area is working well for you? What sort of commentary would a group of gamers make about your style of play in this area?

And then look at other areas of life that may not be working so well. How are you approaching those areas?

Could you transplant your successful approaches to the less successful areas?

Could you customize your approach for each area of life?

This doesn’t necessarily mean you need to have a main quest in every area of life. Not everyone cares about that. But suppose you find that when your life is working well in a certain area, you’re exploring a lot, taking time for side quests, and enjoying the occasional minigame. And suppose that in the areas of life that aren’t working well for you, you’re trying to speedrun or focus too intently on the main quest. You might find more enjoyment in life – and make better progress too – if you explore more and go at a slower pace.

If all out speed is what matters to you in some area of life, are you looking for shortcuts and finding them like a speedrunner would? Does it help to think about better ways to speedrun your goals? Are you asking questions like: How could I accomplish in 2 hours what most people would do in 200 hours? What’s a much faster way to make this goal happen? Can I accomplish the main mission today, even if it’s not how other people would do it?

Many goals can be speedrun, and the best candidates for speedrunning are goals that are similar to once you’ve already achieved. Another advantage of speedrunning is that you can show other people how to speedrun similar goals. There’s extra money and prestige for those who can do that.

Making Real Life Changes

I wrote this article to encourage you to look at your life from a different perspective to see if these ideas spark any useful insights that could lead to real life changes that may benefit you. How could you leverage these ideas to improve your style of play?

As a personal example, for many years my exercise routine mainly involved early morning runs or elliptical workouts. Some I was into weight training or bodyweight exercises. It felt like I was mainly doing maintenance exercise, which was still useful, but there wasn’t any sense of working towards a main quest or even subquests.

Exercising felt mostly like a daily side quest. It was still worthwhile and supported my other subquests by helping my character have good energy, but I felt like it had drifted away from my ideal playing style.

Even when I was getting stronger, what did that matter? It’s nice to be able to lift heavier and feel more muscle on my body, but it still felt like a side quest, given how I was approaching it.

When I enjoyed exercise the most, it was when I did marathon training and martial arts classes. I really liked the group energy. I liked training up, such as by earning new belt ranks or running longer distances. This approach to fitness felt more like a subquest or even a main quest, at least in the physical aspect of life. Finishing the L.A. Marathon 20 years ago was a nice accomplishment, and I still have the finisher’s medal from that race.

Last weekend Rachelle and I joined a new local fitness studio, as I wrote about in the recent post on making exercise more fun and social. This morning we finished our 7th day in a row of group workouts. This has been a really nice change.

I love going to new studio and taking different classes. This past week we did a yoga intro class, yin yoga (twice), hot yoga, vinyasa yoga, hot yin yoga, and indoor cycling. Tomorrow we’ll probably do a TRX class or a boxing class for the first time.

This has been a terrific change in my style of play for this area of life. Instead of doing maintenance exercise, I feel like I’m training up my character in meaningful ways, such as by doing some yin yoga to balance aspects of my life that tend to be more yang in nature.

The social aspect makes this feel like a multiplayer game instead of a solo game, which increases the feeling of engagement. Every class has an instructor, so it feels like I’m working with a trainer every day too.

Now physical exercise feels more like a subquest that aligns much better with other priorities, such as improving my social life, improving my energy, and improving my overall life balance. This part of life feels more purposeful and engaging than it did the previous month. It feels like a better fit for my current character.

How is your current style of play working for you? Does it feel fun, stimulating, and balanced? Has it grown stale? Do you feel inclined to mix it up?

Changing your style of play isn’t easy. It takes some effort, it involves some risk, and you may need to experiment to get it right. It may feel a bit uncomfortable too, like trying to do familiar moves with the opposite hand. But what’s the point in playing when your mind and heart aren’t fully engaged anymore? When you’ve sunken to that point, it’s time to freshen up your style of play or to switch to a different game.

If you’ve outgrown your current game or your current style of play, move on.

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Energy Wants to Flow

One mindset challenge that plagues many of my readers is an almost obsessive focus on their own needs, problems, and challenges – when they aren’t successfully distracting themselves from it.

I also spent a lot of time stuck there. It’s a great mindset for generating lots of stress. But other results? Not so much.

One mental shift that helped me a lot was thinking of goals, plans, projects, and desires in terms of energy flows that are in motion. My previous tendency was to think in terms of end points and static states.

So instead of fussing over where I am and where I want to be (the end points), I prefer to observe where energy seems to be flowing well in my life and where it’s getting stuck and becoming stagnant. Then I work on getting the stagnant energy unstuck and getting it flowing again.

This is a key distinction. When people focus on getting from A to B, they often run into some problems, namely two main ones:

  1. What if the goal (endpoint B) isn’t clearly defined?
  2. What if the path to the goal (from A to B) isn’t clear?

Then what they tend to do (if they invest enough effort) is figure out what B is supposed to look like, and figure out what the path from A to B will be. But there’s a big problem with this approach because they’re trying to gain clarity while they still have all this stuck, stagnant energy swirling around at endpoint A and not really flowing. And while they don’t have enough clarity to tell themselves that it’s time to move, this stuck energy is causing problems for them.

People often spend years waiting for clarity on these two simple questions, telling themselves they cannot go full throttle till they have stable, believable answers. And that is a huge mistake.

Suppose point A is having a job you dislike and point B is having a job you love. People try to clearly define B and then plot a course from A to B before they start moving, and this rarely works well because the energy at A isn’t flowing. Such people often feel de-energized and demotivated by all the stuck, stagnant energy the job at A. How are they supposed to have the energy necessary to create clarity about B, let alone plot the full course from A to B? Of course what really happens is that they stay stuck at A, often for a very long time – till this energy finally demands release, and they get fired or laid off, quit out of desperation, or succumb to health problems and feel compelled to finally transition.

Feeling needy, stressed, or frustrated is a sign of stagnant energy. So if you notice yourself feeling needy and self-absorbed with your personal concerns and stresses, consider that this is a hint to look for areas of stuck energy.

When energy is flowing nicely, there’s a certain grace and ease to life – it feels more open, fun, playful, loving, and expansive. We feel more connected, supported, trusting, cooperative, and hopeful. We feel more courageous and confident.

Energy wants to flow. It likes being in motion. It isn’t even that particular about where it flows. It just wants to flow somewhere. And if it doesn’t have anywhere to go, it tries to move around in whatever space it has available. When it’s bottled up inside you, that energy goes into creating circular thinking much of the time. You may experience this as worry, confusion, stress, or anxiety. This stuck energy can also manifest as physical illness.

Note also that this idea of energy flows is just a model – a way of thinking about reality. You don’t have to believe in energy flows in order to use this model and benefit from it, much as I explained in the recent article Your Least Favorite Screwdriver. You also have some flexibility in how you frame this. You could imagine electrical currents flowing through your nervous system, spiritual energy flowing through your chakras and astral body, or thoughts and feelings flowing through your mind. I often merge the physical, mental, emotional, and spiritual frames when I think about energy flows because this model helps me solve problems no matter how I frame it.

I sometimes find myself stuck trying to plot a course from A to B, especially when I’m not super clear about what B looks like. But when I’m trying to build clarity while my energy is still stuck at A, this can be frustrating. I start feeling impatient after a while. I sense that the stuck energy wants to move, but I’m keeping it bottled up waiting for clarity.

And you know what? This is okay sometimes. It’s okay to have some stuck energy now and then, as long as we’re aware of the stuckness and we’re working on getting it flowing again. It’s okay to keep it stuck for a few weeks while we work on some clarity – as long as we have good reason to believe that we can and will converge on enough clarity to get that energy moving.

If we’re moving towards mental clarity and making genuine progress, this is helping some of the energy to get flowing again. A good indicator that our clarity efforts are helping is that we start to feel a rising sense of hope and optimism. The little bit of energy that’s getting back into flow often generates some mild enthusiasm. We can feel that bigger changes feel increasingly inevitable. Negative stress starts going down, often replaced with feelings of relief or surrender to the unfolding transition.

For instance, I knew a couple of months ago that I wanted to shift up my exercise and social investments this year. I’ve been building towards such changes for a while. But I also felt that I had too much on my plate in December and January. I expected, however, that my schedule would lighten up a bit in February, and I’d have more capacity to make other changes without feeling overwhelmed. So I let the energy of these desired changes stay stuck for a while, knowing that I’d get the energy flowing again. And that’s exactly how it played out. Earlier this month, I joined a new meetup group and a new fitness studio, and I love how the energy is flowing again in new directions.

But I also tried to create a modest relief valve to let the stuck energy know my intention for getting it flowing again. I would visit or walk by the fitness studio before joining, and I’d browse through the classes on their website. Sometimes I imagined doing workouts there. I leaning into the meetup group in a similar manner, signaling an intention. I noticed the telltale signs of increasing optimism and enthusiasm as I did this, as if the stuck energy approved of my plans and was onboard with it. I think this helped the energy remain calm and relaxed instead of creating too much stress.

On the other hand, if you’ve been dealing with stuck energy for months or years, and you aren’t getting any closer to converging on enough clarity to see your path from A to B, then don’t keep waiting for clarity since your stuck energy isn’t going to like that. You have to give it some reasonable hope that it will get flowing again.

If you lack clarity and aren’t clearly converging on a solution, then get the energy unstuck and flowing in any direction. Get that energy back into motion, so you can use it. If the energy gets too stuck, you may feel chronically drained, stressed, anxious, or worried. If you’re already experiencing such states daily or close to it, then it’s time for change without fussing so much about where you’ll land. You’ll be amazed at just how much more becomes possible for you when chronically stuck energy suddenly becomes free and flowing again.

If you’re in a chronically stuck situation, what you may not see is just how stuck you truly are. Long-term stuckness starts to feel normal after a while. It is NOT normal or healthy though. When your energy is trapped for so long, it causes problems for you mentally, emotionally, and physically. It’s so important to just get out of the stuckness any way you can. Sometimes that means taking the evil exit – for your own health and sanity.

Simply using this model of energy flows has been super helpful on my path of growth. It’s helped me in pretty much every area of life. In fact, I often write articles by asking myself: Where does the energy want to flow today? When energy (especially creative energy) is flowing nicely through my life, I can co-create with it. I can summon and ride waves of inspiration instead of having to push myself. The energy carries me forward much of the time.

But when I allow this energy to get stuck, life becomes so much harder. It feels like I have to fuel everything with my own power, yet I lack the motivation and focus to do as much (because the energy is stuck instead of flowing), which leaves me feeling even more stuck.

Energy wants to flow. If you help it flow, it will help you even more.

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Replacing Mission Statements with Invitation Statements

Google’s corporate mission is: to organize the world’s information and make it universally accessible and useful.

Facebook’s mission is: to give people the power to build community and bring the world closer together.

Microsoft’s mission statement is: to empower every person and every organization on the planet to achieve more.

The mission statement of Amazon is: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

What I find interesting about these (and many other mission statements) is that they’re about empowerment. They’re about giving people greater abilities, access, and resources.

They’re also infinite in scope. There will always be more information to organize, more communities to build, more people and organizations to serve, and more selection and convenience to develop.

Moreover, these missions aren’t necessarily at odds with each other. They can all co-exist. They could cooperate with each other.

Imagine if we combined all four of these companies into one and gave them a singular mission statement. What would that look like?

Let’s pull out the key elements first:

  • organize information
  • provide useful access
  • empower people
  • build community
  • grow closer
  • achieve more
  • save money
  • expand options
  • improve accessibility

I think we can compress this a bit more since some items are related:

  • organize information
  • empower people
  • connect people
  • achieve more
  • expand options
  • improve accessibility

Ultimately I think we could compress this all the way to just one item: empower people.

I’d say this is pretty close to the mission of the Pakleds in the Star Trek: The Next Generation episode “Samaritan Snare”:

We look for things that make us go.

Unfortunately, when the Enterprise crew tries to graciously help the Pakleds, the Pakleds kidnap the chief engineer and make him do their bidding without consent. The Pakleds don’t see a problem with this. They’re just following their normal mission.

I find it interesting that what’s missing from these mission statements (and countless others) is consent. If you think about it, there’s a certain aggressiveness and pushiness to them.

Organizing the world’s information requires capturing it. The world has a lot of information, much of it stored in people’s brains. Google’s mission as-is would require getting at these contents and making them accessible to all.

Facebook’s mission could be seen as pushing some people to connect in ways they may not want to. Does everyone want to be nudged closer together? What if some people don’t consent to that and would rather keep their distance? Communities empowered by Facebook are already impacting our lives in ways we didn’t consent to. That’s true even for people who’ve never directly participated in the service.

Where did we consent to achieving more? Not everyone wants that. Some are quite content achieving the same or less. Yet Microsoft’s mission is to give the gift of increased productivity to everyone “on the planet.” How does a child consent to this? Wouldn’t that mission eventually lead us to Borg implants from birth?

If you’re an Amazon customer, do you necessarily want the “lowest possible prices”? Is that even a good idea? What if you prefer higher quality at higher prices but with less waste, reduced environmental impact, and more sustainability? Non-customers have to endure the impacts of this mission without their consent.

Can anyone simply spin up a new global mission and foist it upon us without our consent? Yes, presently they can, and they do. And this will continue because Pakleds are abundant in the galaxy.

This non-consent aspect of corporate missions gives rise to much resistance though. Other people and organizations eventually start pushing back, especially when they’re being personally affected by missions they don’t agree with.

When someone else defines a mission whose impact will affect your life even if you never become a customer, isn’t there a part of you that wants to respond, “How dare you!” or “You arrogant bastard!” or something worse?

What’s the alternative though?

While I don’t think it’s realistic to predict all of the ripples a business may create over time, especially a big one, I do think we can at least consider the consent angle and develop less aggressive, more consent-based statements that still empower people.

At the very least, some common sense could be used. With billions of people on earth, there’s a good chance that someone will object no matter what mission statement you come up with, so it probably shouldn’t be about pushing some transformation for everyone on earth. You can limit it to those who’d accept and appreciate it.

So perhaps a better statement for Microsoft would be: to empower people and organizations who invite and appreciate Microsoft’s help and support to achieve more.

Now it’s an invitation, not something you’re forcefully ramming down my throat. I feel less resistance towards it. The revised statement would give me squishier feelings towards Microsoft. The old statement makes me feel inclined to object or at least to make jokes about it – mainly because the everyone-on-the-planet aspect is ridiculous and stupid. Maybe I’ll make it my mission to help everyone at Microsoft acknowledge this.

Here’s a thought – what if we did away with mission statements altogether? Where did those come from anyway? Don’t these trace back to religious missionaries who forcefully pushed their views on other people without consent? And military missions to fight and kill people? Why are we continuing this violent tradition?

How about if we replace mission statements with invitation statements instead? Invitations are much more agreeable. Invite people to participate in your vision to create a better future, but don’t push your vision on the whole world because people will fight you on that. If you force your mission onto people without consent, so much of your otherwise creative energy will be wasted on defending yourselves eventually, and you’ll deserve that kind of response.

Invite people to your party, but don’t make attendance mandatory, and show some respect for your neighbors who may be affected by the party.

You don’t have permission to change the whole world. Maybe you think you don’t need permission and you can do it anyway, and you can use that frame, but it will result in a rising resistance because that framing is violent. If you want to set yourself up for fight because you think it’s noble or something, that’s up to you, but then you have no right to be surprised, shocked, or outraged when people push back because that’s a predictable outcome of your framing.

It’s awesome to empower people, and kudos for doing that. But consider the benefits of inviting consent for where, when, and how you do this. If it’s a cool invitation, people will say yes and show up. And even when they decline, they may still appreciate being invited. This means less energy wasted on defending against rising resistance… and more energy you can invest in throwing bigger, better, and more interesting parties… parties that make us go. 🙂

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